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General Information


Minnetonka, USA
13911 Ridgedale Drive
Minnetonka, MN, 55305


Founder & Chief Tracker
Chief Operating Officer
Board Member
Director Sales & Solutions


Seed, 6/2013
Debt, 1/2014
Debt, 4/2014
Doug Berg
Chicago Ventures
Wisconsin Investment Partners
NEW Capital Fund
Confluence Capital



TrackIF is a personal awareness engine that helps people to create their own personalized web alerts based on their interests, which helps bring the web to them instead of wasting time searching and shopping online. Think of it like Pinterest meets Google Alerts.

Not just another price watching/comparison tool, TrackIf is also an every-day web utility that keeps users aware of what they want online. Whether they are waiting for that hot dress to go on sale, hunting for a new car across several auto sites, seeing if their dream home becomes more affordable, wanting to know when it’s time to buy or sell their stocks, keeping an eye on the job market, watching for where any new hot product is available, or keeping an eye out for the best travel deals. TrackIf puts watching the web on autopilot and keeps users aware of anything they are tracking online through a single site, which helps keep their personal information in their control and reduces the amount of spam and unwanted marketing most people receive.

The site features Pinterest-like capabilities – but also provides full alerting and in-depth intelligence around tracked items for a more robust experience than simply sharing pictures of items. users can not only search what others are tracking based on any item’s popularity, but are powered with information about the optimal time to buy products tracked through price history tracking of 600,000 products at thousands of shopping sites, including Amazon, Wal-Mart, Target, Best Buy and others. TrackIf also features a browser plugin, which allows users to instantly track anything they see while browsing sites online such as products, saved searches, out-of-stock items, etc; and TrackIf offers mobile applications, which allows users to manage their trackers and access the product price history for any product on their mobile phone.

In addition to benefiting consumer users, TrackIf also provides valuable retail site integration capabilities to empower them to drive sales, including easy-to-integrate branded tools to help capture purchase intent, out-of-stock tracking, and new item alerts, which creates a highly personalized experience for site users. In addition, TrackIf automates the re-marketing of users to retail sites based on the items users are tracking, which drives higher repeat visitor rates, increases revenues, and cuts online marketing costs substantially, while also providing sites with intelligence about the future purchase interest of their online visitors. TrackIf is planning to launch its advertising and market intelligence solutions for advertisers mid 2014, which will provide powerful resources to retailers, brands, and anyone seeking to target users based on products, sites, or to understand behavior of users online.

Recent Milestones

  • Dollar
    TrackIF received $3M in Debt funding. (4/3/14)
    Posted 4/2/14 at 7:44am via
  • Check
    TrackIF added Stuart Larkins as Board Member. (3/1/14)
    Posted 4/8/14 at 1:18pm
  • Dollar
    TrackIF received $1.19M in Debt funding. (1/25/14)
    Posted 1/25/14 at 9:04pm via
  • Check
    TrackIF — TrackIf launches it's new Crowd Shopping search engine which helps users find what's on sale now across over 1,000 sites online. This helps online shoppers save hours of time doing product research and helps them easily track which products they want to (11/14/13)
    Posted 12/13/13 at 6:56am via
  • Dollar
    TrackIF received $1M in Seed funding. (6/14/13)
    Posted 6/14/13 at 2:24am via
  • Check
    TrackIF added Tom Steele as Director Sales & Solutions.
    Posted 4/2/14 at 7:42am
  • Check
    TrackIF added Eric Caron as CTO.
    Posted 12/13/13 at 6:59am
  • Check
    TrackIF added Paul Hanson as Chief Operating Officer.
    Posted 12/13/13 at 6:58am
  • Check
    TrackIF added Doug Berg as Founder & Chief Tracker.
    Posted 6/14/13 at 2:24am



Use TrackIf To Save Time and Money

Added: 4/2/14


TrackIF screenshot
Above: TrackIf Home
Uploaded: 12/13/13


  1. Minnesota startup TrackIF raises $1m seed round ( [edit]
  2. SEC ( [edit]
  3. TrackIf Raises $3M in Debt Funding ( [edit]
  4. See What's On Sale Now ( [edit]
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Last Edited 4/14/14

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