|Angel, 1/00 |
Morten E. Wulff
|Seed, 11/03 |
|Series A, 5/07 |
Nordic Venture Partners
TraceWorks is a privately-held, Copenhagen, Denmark-based company that distributes Headlight, a Marketing Campaign Management SaaS platform for online advertisers.
TraceWorks has been in business since 2002 and the company has been growing from 2 to about 20 talented team members.
Just as finance has ERP and sales has CRM, Headlight brings order to marketing organizations through a marketing-focused platform.
Headlight aims to make everyday tasks much easier and quicker to handle, cutting costs and increasing productivity in marketing teams. Headlight lets you manage your digital marketing assets and media plans, execute campaigns and measure their success â€“ online as well as offline. Headlight replaces the complex and hard to manage Excel spreadsheets that are used as a management tool in most marketing departments.