Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

Exit

Acquired byTiVo
Price$20M
Date7/2012
TermsCash

General Information

Websitetraglobal.com
CategoryAdvertising
Phone212-286-7810
Employees
DescriptionMedia Advertising Accountability

Offices

New York, USA
52 Vanderbilt Avenue
17th Floor
New York, NY, 10017
USA

Funding

TOTAL $31.7M
FUNDING TOTAL $31.7M
Series B, 5/2009
Kodiak Venture Partners
WPP
Arbitron Investment Arm
$13.5M
Series C, 5/2010
Intel Capital
WPP
Arbitron Investment Arm
$18.2M

Tags

TRA

TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

Recent Milestones

  • Handshake
    TRA was acquired by TiVo for $20M. (7/17/12)
    Posted 7/17/12 at 9:04pm via marketwatch.com
  • Dollar
    TRA received $18.2M in Series C funding. (5/10/10)
    Posted 5/26/10 at 6:28am via techcrunch.com
  • Dollar
    TRA received $13.5M in Series B funding. (5/7/09)
    Posted 7/6/09 at 5:06pm

Videos

Screenshots

TRA screenshot
Above: TRA
Uploaded: 10/27/09

Sources

  1. TiVo to buy TRA in $20M TV-analytics deal (marketwatch.com) [edit]
  2. Citation Needed [add]
  3. Intel Leads $18.2M Round For Media And Marketing Research Company TRA (techcrunch.com) [edit]
Edit This Page
Last Edited 7/17/12

Revision History RSS Picture

Sharing

Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

TechCrunch Posts TechCrunch Logo Small Picture

Techmeme Posts Techmeme Logo Small Picture

External Links

CrunchBase API

Sponsors



Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy