| Acquired by | TiVo |
| Price | $20M |
| Date | 7/12 |
| Terms | Cash |
| Website | traglobal.com |
| Category | Advertising |
| Phone | 212-286-7810 |
| Employees | |
| Description | Media Advertising Accountability |
| TOTAL | $31.7M |
| VENTURE FUNDING TOTAL | $31.7M |
| Series B, 5/09 Kodiak Venture Partners WPP Arbitron Investment Arm | $13.5M |
| Series C, 5/10 Intel Capital WPP Arbitron Investment Arm | $18.2M |
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.
