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General Information

Websitetotalbeauty.com
Blogtotalbeauty.com/c...
Twitter@TotalBeauty
CategoryConsumer Web
Phone310-399-7400
Emailmail@totalbeauty.com
Employees35
Founded2/07
DescriptionBeauty Advice Website

Offices

Headquarters
3420 Ocean Park Blvd
Suite 3050
Santa Monica, CA, 90405
USA

People

Advisor
Head of Marketing

Former People

CFO
GM, BeautyRiot.com
Senior Director, Operations

Acquisitions

LimeLife, 8/10
BeautyRiot, 3/09

Funding

TOTAL $16M
FUNDING TOTAL $16M
Series A, 3/07
Wallington Investments
$2M
Series B, 8/07
US Venture Partners
Wallington Investments
$8M
Series C, 12/08
US Venture Partners
Wallington Investments
$6M

Tags

Total Beauty Media

Total Beauty Media is an online portal for women in search of beauty tips. The company also operates BeautyRiot, LimeLife, Modern Man (a joint venture with Break Media), and an ad network of 40 fashion blogs and women’s sites. It’s strategy is to bring together a woman’s audience appealing to cosmetics and beauty product advertisers.

Recent Milestones

Videos

Screenshots

Traffic Analytics

Quantcast

Livegraph

Compete

Totalbeauty

Sources

  1. TechCrunch (techcrunch.com) [edit]
  2. Total Beauty Media Nabs Third Round, Acquires BeautyRiot (paidcontent.org) [edit]
  3. TechCrunch (techcrunch.com) [edit]
  4. TechCrunch (techcrunch.com) [edit]
  5. TechCrunch (techcrunch.com) [edit]
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Last Edited 4/4/13

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