Tory Burch is an American sportswear brand with a classic yet modern sensibility distinguished by a global and eclectic aesthetic. It embodies the personal style and spirit of its CEO and designer Tory Burch.
Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories, including ready-to-wear, handbags, shoes and jewelry. Tory designed her first boutique in New York to feel more like a room in her own home than a traditional retail store. Key design elements featured in all boutiques include orange lacquer doors, mirrored walls and Lucite fixtures.
In October 2009, Tory Burch eyewear was launched in partnership with Luxottica Group. The collection has a classic yet modern feel that reflects the spirit of the brand. Tory wanted to create a collection that was not only distinctive, but also well-made and accessibly priced.