|Description||conservation solutions for turf managers|
|Seed, 2009 ||$50k|
TopDown Images (TDI) has developed the first to market SaaS application focused on turf management markets.
TurfManagerÂ® conserves resources such as - labor, chemicals, water, energy and inventory. The primary market segments TopDown addresses are golf courses (16,000), universities (4,352), and parks and recreation (244,603). The global market size is ~ $1B. Several competitors offer â€˜singleâ€™ applications such as asset mapping, record keeping, chemical compliance, and remote soil sensing. TurfManager is the first SaaS program designed to integrate these functions into one platform providing consolidated record keeping, transparency of operational costs, 24/7 access, reduced water and energy usage, more playing time, and a baseline whereby environmental sustainability can be measured and confirmed.
The Company TOPDOWN is a Delaware LLC, based in Rochester, NY and was founded in 2008. TOPDOWN has established supplier relationships with firms in aerial imagery, geospatial mapping, remote vehicle sensing, remote soil sensors and mesh network communications. TDI is a veteran-owned business.
Current Status TOPDOWN has a working product, customers, revenue, experienced technical and distribution partners, market and industry validation, and a $1B scalable global opportunity. Sales have been made to the Golf and Parks & Recreation segments. Customers include Merion Golf Club, another US Open course, and a course in WA. TOPDOWN has spoken on national golf panels and has been invited to speak on future golf and Parks and Recreation panels later this year.
Offering, Use of Funds and Exit Strategy TOPDOWN seeks $700,000 in equity financing. Use of funds include a patent filing, a national sales and marketing campaign; sales, admin and technical support personnel; servers and ESRI GIS/GPS software; web site updates and enhancements; TurfManager enhancements; software integration development; and SG&A. TOPDOWN will be adding staff as needed. Break-even is anticipated in year 2 and the sale of the business is planned within 5 years to an industry leader. Candidate acquisition companies include those in Golf Course Management (Valley Crest, Arnold Palmer, Billy Casper, etc.), Real Estate Development (Pulte), a software supplier to the industry (JONAS), or a Product Supplier to the golf industry (John Deere, RainBird, Toro, or other irrigation/equipment companies). TOPDOWN has already been approached as an acquisition target by Jonas, the largest G/L software company to the private club segment.