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TOA Technologies - US
3333 Richmond Road
Suite 420
Beachwood, OH, 44122-4196
TOA Technologies-Germany
Mergenthalerallee 10-12
65760 Eschborn
TOA Technologies UK
338 Euston Road London
London, NW1 3BT, GBR


Co-founder, President, CEO
Co-Founder, President, Chief Technology Officer
Vice President, Research and Development
Vice President, Business Development
VP Customer Operations
Vice President, Channels and Alliances
Vice President, Customer Operations
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TOA Technologies

TOA Technologies provides field service management software for businesses of all sizes that have scheduled work in the field – from your neighborhood lawn care provider to multinational telecommunications companies. TOA’s solution suite, ETAdirect, helps the right field employee get to the right appointment, on-time, every time, improving customer service while dramatically reducing operational costs.

Natively delivered through the cloud and the only solution using a patented time-based predictive analytics platform, TOA’s ETAdirect provides a new way to manage mobile field service operations. ETAdirect learns how work is done in the field according to each individual employee, creates patterns and then predicts the most optimized routes available based on real-time, actual data – communicating this information with consumers throughout the service process every step of the way. With ETAdirect’s unique approach to field service management, TOA’s customers are able to empower their field service teams to be more effective, resulting in reduced customer wait times and increased field service productivity.

Across four continents, ETAdirect manages mobile workforces for some of the world’s most recognizable global brands in the satellite/cable/broadband, telecommunications, utilities, insurance, home services and retail industries. Named a Leader in the Gartner Magic Quadrant for Field Service Management in recognition of its visionary innovation and strong business execution, TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America and Australia/New Zealand.

Recent Milestones



About TOA Technologies

Added: 7/1/13

Investing in Innovation - Intel Capital CEO Summit 2008

Added: 7/1/13



ETAdirect Enterprise
Tags field-service-management-software, mobile-workforce-management, mobility, esaas, cloud-computing, dispatch, field-service, predictive, manage, proactive-customer-communication, customer-experience, actionable-analytics, routing, field-service-management

TOA Technologies makes managing your mobile workforce smarter, faster and easier, by providing the only cloud-based enterprise-level, on-demand mobile field service management software solution that makes real-time visibility a reality and real-time change possible. TOA provides the only holistic solution for managing the mobile workforce, bridging the gap between field service management and CRM, increasing efficiencies while enhancing the customer experience.

ETAdirect is our patented, customer-centric program, which enhances customer service by predicting, with a high degree of accuracy, when a field employee will arrive at a customer’s home, keeping customers informed - and allowing service providers to be right on time, with smaller, dynamic one hour “wait windows”.

Enables operational efficiencies Enables “Jeopardy Management” Supports workflow and complex processes Gives dispatchers real time visibility Reporting and analytics

ETAdirect Professional

Capitalizing on the power and intelligence of ETAdirect Enterprise, ETAdirect Professional is a robust, fully featured solution designed specifically for speedy deployment and easy scalability. Its streamlined configuration features best practices for routing and other functions, identified and refined by TOA’s software engineers after nearly a decade of experience with mobile workforces in many industries.

ETAdirect Professional offers:

  • Intelligent routing for higher productivity - enabling you to assign workers based on the criteria you choose, route trips automaticallt and efficiently by defined criteria, monitor and manage workers in real-time, respond to changing condition with drag-and-drop ease, and analyze and report data continuously
  • Elegant scalability for your growing business easily accommodating changes in the size nd complexity of your business
  • Efficiency that brings real return - reducing miles driven per appointment, reducing overtime and increasing customer satisfaction

Launch DateMay, 2012

A suite of features built on the platform, ETAworkforce integrates TOA’s powerful solutions for workforce management with Salesforce’s powerful tools for customer relations management.

ETAworkforce enables everyone along your sales-and-service chain to see exactly what’s happening with a delivery, repair or other activity – exactly as it happens, in real-time. You get immediate answers to questions such as who, what, where and when. You can spot potential problems before they become real problems. And you can take steps to solve them with intuitive, drag-and-drop simplicity.

What’s more, this smooth, complete integration takes only days to complete – speed and ease made possible only by a native application.

To reduce paperwork, streamline workflow and enhance customer care, ETAworkforce offers two complementary features:

  • SmartScheduler, which schedules appointments associated with each work order, specifying the tasks, appointments and type of workers required for each.

  • SmartWorkOrder, which creates and organizes work orders or job tickets – even multiple, sequenced appointments requiring workers of different statuses and skill levels – according to criteria you choose.

With SmartWorkOrder and SmartScheduler, you can access and use customer information available in Salesforce tools, boosting efficiency and multiplying the opportunities for further sales.

Together, Salesforce and TOA let you manage every transaction, step by step, all the way to the customer’s door. For current Salesforce customers who already use TOA’s workforce management solutions, SmartScheduler and SmartWorkOrder are available from Salesforce’s AppExchange.



ETAworkforce demonstration

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  1. TOA Technologies Raises $13 million From Intel Capital and Additional Investors ( [edit]
  2. TOA Technologies Raises $17.2 Million in Series D Funding ( [edit]
  3. TOA Technologies Raises $66M From Technology Crossover Ventures ( [edit]
  4. TOA Technologies raises $66 million to transform global field service management ( [edit]
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Last Edited 3/26/14

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