| Website | thoora.com |
| Blog | thoora.com/blog |
| @thooranews | |
| Category | Consumer Web |
| Phone | 647-504-6741 |
| Employees | 17 |
| Founded | 3/08 |
| Description | News/social media aggregation platform |
| Seed, 3/08 Rogers Corp. | C$4.1M |
Thoora is a unique online news delivery platform that solves the noise and fragmentation problem caused by an abundance of news-related sources online. Thoora believes the sheer amount of online news and social reaction makes it increasingly difficult for people to quickly get the news they want, when they want it. Thoora’s service reduces the time it takes to be in the know.
We start by focusing on news that’s receiving the largest social reaction. We believe this is the most interesting and relevant part of a news story. Our superior and proprietary fetching, filtering, clustering and ranking algorithms process a huge volume of information across 4,500 mainstream media sources and over 80 million blogs to uncover what the world is talking about. The social reaction is then presented alongside the mainstream media reports on the same topic, making Thoora a one-stop platform to get the whole story. We bring many new voices to the forefront by clustering stories from mainstream media with social media and by using our technology to recognize originality, quality, and relevance of posted content that is hidden deep within the blogosphere.
Thoora provides a unique perspective on what’s newsworthy driven by the level of social reaction – in a truly unbiased and uncurated manner.
