|Series A, 11/2012 |
General Catalyst Partners
This Technology gives cable operators and programmers complete visibility and control over digital content and advanced advertising inventory. The company’s software products provide metadata management, ad space management and interconnect software. All products are platform agnostic and cost-efficient, allowing advertising rights holders to define and control their supply of content and advertising opportunities. With support for VOD, network DVR, IPTV and mobile devices, This Technology empowers the advertising industry to efficiently manage dynamic ad insertion across all new video applications where management of shared inventory is a core business requirement.