|Description||Display Advertising Technology|
|Venture Round, 7/12 |
This Is Open is an industry recognized innovator committed to quietly redefining ad space.
Our proprietary display advertising technology brings forth the best display media format ever invented.
The Open IMU™ - Intelligent Media Unit™ - transforms static display media into intelligent content channels We create intelligent content channels - delivered through paid, owned and earned media.
INDUSTRY LEADING INTERACTION & ENGAGEMENT Interaction rates 300% & engagement times 600% higher than the industry average.
WILL NEVER DISRUPT THE USER EXPERIENCE No unnecessary click-through, no auto-expand, no auto-play and no distracting animation.
SOCIAL INNOVATION Create an on going brand conversation. Drive continued user engagement across paid, owned and earned media.
TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE See what content works where & optimise one/all instances. Add any web functionality – dynamically.
RUN ANYWHERE. NO FILE SIZE LIMITATIONS No technical integration required – runs in standard MPU placement. Tested & approved by all major publishers.
METRICS THAT MATTER Real-time metrics – customised to your campaign KPIs/requirements. Transparency on Impressions vs. Open IMU™ Views.
OPEN IMU™ DR. RETARGETING REDEFINED Re-targeting / re-messaging re-invented – triggered by Open IMU™ brand display media.
Like all the best ideas, the idea behind the Open IMU is a simple one. Rather than using display media (banners) as a means to lure a user to a website, we deliver the content and experience straight to the user - wherever they are - in the ad format.
Ad served as non-rich media MPU and complaint with all publishers, the platform can deliver any file size (Multiple HD videos for example), along with any functionality that you would typically find on a website.
The platform consists of a suite of modules & components, including videos, images, comments, rating, upload/download content, register, live streaming, multiple languages and origin specific content.
All the content and functionality within the Open IMU are dynamically managed and all key interactions tracked ensuring optimal campaign performance. Intelligent re-targeting further enhances campaign performance.
Fully integrated with social media with 2-way social media with proven mechanics to optimize social media engagement, e.g. Add to Facebook to unlock content.