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thePlatform

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thePlatform™ is a leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide versatility for designing and supporting video businesses on PCs, mobile, and TV.

With a 10-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash.

thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest “TV Everywhere” deployments.

Milestones

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• 
  thePlatform added Trish Iboshi as VP Sales. (3/1/00)
  Posted 8/6/11 at 6:47am
• 
  thePlatform added Bijan Sabet as Board Member.
  Posted 10/14/10 at 6:55pm
• 
  thePlatform added Santo Politi as Board Member.
  Posted 10/14/10 at 6:55pm
• 
  thePlatform added Rahul Sonnad as Founder, CEO, CTO.
  Posted 8/9/10 at 1:58pm
• 
  thePlatform added Kelly Smith as VP Business Development.
  Posted 8/6/09 at 5:12pm
• 
  thePlatform added Nick Rossi as VP Engineering.
  Posted 9/12/08 at 2:31pm
• 
  thePlatform added Marty Roberts as VP Marketing.
  Posted 9/12/08 at 2:31pm
• 
  thePlatform added Alan Ramaley as CTO.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Andrew Olson as CFO & COO.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Ian Blaine as CEO.
  Posted 9/12/08 at 2:31pm
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  thePlatform received $8M in Unattributed funding. (1/12/06)
  Posted 3/29/10 at 11:25pm via seattlepi.com
• 
  thePlatform acquired Chirp Interactive. (7/16/08)
  Posted 11/5/08 at 1:02pm via dmwmedia.com
• 
  thePlatform was acquired by Comcast for $80M. (6/27/06)
  Posted 8/7/08 at 6:36pm via thealarmclock.com
• 
  thePlatform — thePlatform took its mpx video management system out of beta, (mpx Beta originally launched in February). The system is designed to deliver an unmatched combination of efficiency and scalability in the world of growing media publishing complexity and shee (10/12/10)
  Posted 11/16/10 at 9:45am via theplatform.com
• 
  thePlatform — Enables online audiences of media companies to embed and share premium online video across leading social networks Lets consumers easily share clips or segments of premium video and maintains business relationships between content owners and advertise (3/3/10)
  Posted 3/19/10 at 8:55am via theplatform.com
• 
  thePlatform — thePlatform leverages 10-year history of technological leadership to launch industry’s most advanced, multi-screen video management platform. (2/2/10)
  Posted 3/19/10 at 8:53am via theplatform.com

Videos

Screenshots

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Traffic Analytics

Quantcast

Compete

Sources

1. Comcast Buys The Platform For Up To $80M (thealarmclock.com) [edit]
2. Comcast's thePlatform Buys Social Media Developer Chirp (dmwmedia.com) [edit]
3. ThePlatform pulls in $8 million to boost its online distribution deals (seattlepi.com) [edit]
4. Citation Needed [add]
5. Citation Needed [add]
6. theplatform.com [edit]
7. thePlatform Marks 10-Year Anniversary with Launch of mpx Beta: Next-Generation Video and Media Publishing System (theplatform.com) [edit]
8. thePlatform Unveils New Social Media Player for Professional Video Sites and Content Owners (theplatform.com) [edit]
9. mpx – Successfully Changing the Engines on a Flying Plane (theplatform.com) [edit]