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Acquired byComcast
Date6/2006
TermsCash

General Information

Websitetheplatform.com
Blogtheplatform.com/blog
Twitter@thePlatform
CategoryGames/Entertainment
Phone1 (206) 436-7900
Emailpress@theplatform...
Employees130
Founded2000
DescriptionWhite-label video management/publishing

Offices

Corporate Headquarters
1000 2nd Avenue
Suite 1000
Seattle, WA, 98104
USA

People

CEO
CTO
CIO
SVP of Engineering
Senior Vice President, Sales & Marketing
GM of Europe
Chief Legal Counsel
COO & CFO

Acquisitions

Funding

TOTAL $8M
FUNDING TOTAL $8M
Venture Round, 1/2006
Spark Capital
$8M

Competitors

Tags

thePlatform

thePlatform is a leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV.

thePlatform currently manages multiscreen video for five of the largest cable operators in North America, the two largest TV providers in the world, and numerous programmers and leading media companies.

With more than a decade history of service, thePlatform is an independent subsidiary of Comcast, based in Seattle, Wash.

Recent Milestones

  • Check
    thePlatform added Farrin Reid as Applications Support Engineer. (11/1/11)
    Posted 7/29/13 at 8:21pm
  • Check
    thePlatform — thePlatform took its mpx video management system out of beta, (mpx Beta originally launched in February). The system is designed to deliver an unmatched combination of efficiency and scalability in the world of growing media publishing complexity and shee (10/12/10)
    Posted 11/16/10 at 9:45am via theplatform.com
  • Check
    thePlatform — Enables online audiences of media companies to embed and share premium online video across leading social networks Lets consumers easily share clips or segments of premium video and maintains business relationships between content owners and advertise (3/3/10)
    Posted 3/19/10 at 8:55am via theplatform.com
  • Check
    thePlatform — thePlatform leverages 10-year history of technological leadership to launch industry’s most advanced, multi-screen video management platform. (2/2/10)
    Posted 3/19/10 at 8:53am via theplatform.com
  • Check
    thePlatform — thePlatform simplifies “TV Everywhere” for programmers with a new suite of features designed to enable programmers to provide "TV Everywhere" capabilities on their own Web sites, while preserving their financial and content rights arrangements with TV (11/18/09)
    Posted 1/18/10 at 3:22pm via theplatform.com
  • Check
    thePlatform — thePlatform Manages 329 Million Premium Video Views in July (10/7/08)
    Posted 6/15/09 at 4:55pm
  • Check
    thePlatform — The Associated Press has selected thePlatform to serve as its central back-end management system for publishing video across more than 2,000 of the AP's websites, affiliates, and syndication partners. (9/23/08)
    Posted 9/23/08 at 1:51pm
  • Handshake
    thePlatform acquired Chirp Interactive. (7/16/08)
    Posted 11/5/08 at 1:02pm via dmwmedia.com
  • Handshake
    thePlatform was acquired by Comcast. (6/27/06)
    Posted 8/7/08 at 6:36pm via seattlepi.com
  • Dollar
    thePlatform received $8M in Venture Round funding. (1/12/06)
    Posted 3/29/10 at 11:25pm via seattlepi.com
  • Check
    thePlatform added Steve Hord as Senior Software Developer.
    Posted 3/4/09 at 4:55pm
  • Check
    thePlatform added Rahul Sonnad as Founder, CEO, CTO.
    Posted 8/9/10 at 1:57pm
  • Check
    thePlatform added Marty Roberts as Senior Vice President, Sales & Marketing.
    Posted 9/12/08 at 2:31pm
  • Check
    thePlatform added Ian Blaine as CEO.
    Posted 9/12/08 at 2:31pm
  • Check
    thePlatform added Mike Horwitz as SVP of Engineering.
    Posted 5/16/12 at 3:38pm
  • Check
    thePlatform added Simon McGrath as GM of Europe.
    Posted 5/16/12 at 3:38pm

Videos

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This video was originally published on Beet.TV

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This video was originally posted on Beet.TV

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This video was originally posted on Beet.TV

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This video was originally posted on Beet.TV

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This video was originally posted on Beet.TV

Added: 6/10/10
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Added: 4/12/11
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This video was originally published on Beet.TV

Added: 10/17/12

Screenshots

Traffic Analytics

Quantcast

Livegraph

Compete

Theplatform

Sources

  1. Comcast buys Seattle's thePlatform (seattlepi.com) [edit]
  2. Comcast's thePlatform Buys Social Media Developer Chirp (dmwmedia.com) [edit]
  3. ThePlatform pulls in $8 million to boost its online distribution deals (seattlepi.com) [edit]
  4. Citation Needed [add]
    Citation Needed [add]
    theplatform.com [edit]
    thePlatform Marks 10-Year Anniversary with Launch of mpx Beta: Next-Generation Video and Media Publishing System (theplatform.com) [edit]
    thePlatform Unveils New Social Media Player for Professional Video Sites and Content Owners (theplatform.com) [edit]
    mpx – Successfully Changing the Engines on a Flying Plane (theplatform.com) [edit]
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Last Edited 3/31/14

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