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thePlatform

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thePlatform™ is a leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide versatility for designing and supporting video businesses on PCs, mobile, and TV.

With a nine-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash.

thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest “TV Everywhere” deployments.

Milestones

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• 
  thePlatform — thePlatform simplifies “TV Everywhere” for programmers with a new suite of features designed to enable programmers to provide "TV Everywhere" capabilities on their own Web sites, while preserving their financial and content rights arrangements with TV (11/18/09)
  Posted 1/18/10 at 3:22pm
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  thePlatform — thePlatform Manages 329 Million Premium Video Views in July (10/7/08)
  Posted 6/15/09 at 4:55pm
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  thePlatform — The Associated Press has selected thePlatform to serve as its central back-end management system for publishing video across more than 2,000 of the AP's websites, affiliates, and syndication partners. (9/23/08)
  Posted 9/23/08 at 1:51pm
• 
  thePlatform acquired Chirp Interactive. (7/16/08)
  Posted 11/5/08 at 1:02pm
• 
  thePlatform was acquired by Comcast for $80M. (6/27/06)
  Posted 8/7/08 at 6:36pm
• 
  thePlatform added Ian Blaine as CEO.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Andrew Olson as CFO & COO.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Alan Ramaley as CTO.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Marty Roberts as VP Marketing.
  Posted 9/12/08 at 2:31pm
• 
  thePlatform added Nick Rossi as VP Engineering.
  Posted 9/12/08 at 2:31pm
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  thePlatform added Kelly Smith as VP Business Development.
  Posted 8/6/09 at 5:12pm

Videos

Screenshots

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Traffic Analytics

Quantcast

Compete

Sources

1. Comcast Buys The Platform For Up To $80M (thealarmclock.com) [edit]
2. Comcast's thePlatform Buys Social Media Developer Chirp (dmwmedia.com) [edit]
3. Citation Needed [add]
4. Citation Needed [add]
5. theplatform.com [edit]