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General Information

Offices

Bath, GBR
Circus Mews House
Circus Mews
Bath, BA1 2PW, GBR

People

Funding

TOTAL $9.7M
FUNDING TOTAL $9.7M
Seed, 5/2006
Eden Ventures
Peter Gabriel
$3.5M
Series A, 8/2007
Eden Ventures
Peter Gabriel
$5M
Series B, 2/2009
Peter Gabriel
Eden Ventures
Roderick Banner
Michael Brochu
John Taysom
$1.2M

Competitors

Tags

The Filter

Founded in 2004, The Filter is the global leader in recommendation and relevance tools. The vision of music legend and technology pioneer Peter Gabriel, The Filter is delivering proven, measurable results and value to businesses across the retail and content industries.

Through a scalable SaaS offering, The Filter supplies some of the world’s largest audio and video publishers and aggregators with powerful and effective entertainment optimisation through personalisation. The Filter’s media clients have included NBCUniversal, Dailymotion, Walmart’s Vudu, Warner Bros., thePlatform, Nokia, We7 and DVDPost, amongst others.

The Filter has recently moved into the retail space, where its technology has transferred with stunning results. The Filter is live with its first retail customer, Maplin Electronics.

Through its personalisation products (search, content, navigation and communication) The Filter enables businesses to deliver the right product or content at the right time, resulting in uplifts in acquisition, consumption/engagement and retention.

Recent Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 12/19/12
Above:

This video was originally published on Beet.TV

Added: 12/19/12

Screenshots

The Filter screenshot
Above: The Filter
Uploaded: 4/22/11

Traffic Analytics

Quantcast

Livegraph

Compete

Thefilter

Sources

  1. TechCrunch (techcrunch.com) [edit]
  2. TechCrunch (techcrunch.com) [edit]
  3. The Filter gets Peter Gabriel's recommendation with re-investment (paidcontent.org) [edit]
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Last Edited 3/13/14

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