|Description||Ann Arbor's Online Marketplace|
TheDiag.com, Ann Arbor’s Online Marketplace, was started by entrepreneur Zack Price in February 2004.
An alum of the University of Michigan, Zack was amazed at the demand for items such as football tickets, used textbooks, sublets, and more.
Solving the problem of students running around posting fliers on campus (only to have them torn down the next day - remember this was 2004) or using anonymous message boards such as CraigsList, TheDiag.com provided Ann Arborites an online marketplace (allowing for both auction and fixed price listings).
Students were then encouraged to meet up in “The Diag”, the central point of Ann Arbor’s campus, to exchange cash for goods.
In just two years thousands of students were using TheDiag.com as it was aquired by Madison, WI’s ExchangeHut on the day of the famous 2006 Ohio State vs. Michigan football game.
The entrepreneurs of ExchangeHut integrated TheDiag.com with it’s network of collegiate users and was eventually aquired as well.