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Closed Date10/2013

General Information
CategorySocial Networking
DescriptionSocial Discovery & Recommendations




TOTAL $1.72M
Seed, 4/2012
Intel Capital
Kevin Henrikson
Social Starts
Seed, 1/2013
Western Technology Investment


Tags Closed down October, 2013 (, a fun way to discover people, places, and things via social graph interests and social games.

LikeIt™ enables social people discovery, helping users connect to others who are talking about the things they like and share their attitudes. LikeIt™ expands people search beyond the Facebook network, allowing users to easily aggregate interests and activities from eight other social networks into their people-discovery experience.

LikeIt™ considers a broad picture of a user’s preferences to make people recommendations, while saving the user the time of having to repeat movie reviews, music channels, favorite restaurants, and other interests from numerous other social sites. The site also uses social games to continually update users’ searchable interests and opinions.

How LikeIt™ Works: • Users log-in using a Facebook account and share their favorite music, movies, books, hobbies, and sports across Instagram, Twitter, LinkedIn, Google+, Photobucket, Flickr, Foursquare, and Goodreads • The site uses fun social games to encourage people to share their interests, which are fed into a recommendation engine to present interesting people from around the world • “Would You Rather” questions let users compare opinions on today’s hottest topics • “Top Interests” encourages sharing of preferences for movies, sports, music, celebrities, food, books, and more. • “SuperFan” challenges users to pick friends’ top interests, such as the San Francisco 49ers, Oscars®, and Adele • “Who Wore It Best” lets users share fashion opinions and tastes • Using intuition and compatible interests, users play matchmaker for single friends with FriendConnect™ • LikeIt™ is committed to privacy, is TRUSTe certified, and offers users control over who sees what and when

Recent Milestones


Screenshots screenshot
Above: Homepage
Uploaded: 1/19/13 screenshot screenshot screenshot


  1. [edit]
  2. Raises $500K; Relaunches as ( [edit]
  3. Private Beta ( [edit]
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Last Edited 1/28/14

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