|Description||Social Media Company|
|Seed, 11/2006 |
|Angel, 12/2006 |
|Series A, 5/2007 |
|Series A, 9/2008 |
TLcom Capital Partners
TheBlogTV is the first social media company in Europe, with presence in Italy, France, Spain and England. TheBlogTV’s mission is to create, activate and manage online communities for top business customers Communities participate in the development of projects, on web and mobile platforms to generate measurable value. TheBlogTV’s core business is 360 management of value based communitie’s from development to content production, from community management to social media marketing with the goal of delivering high performance to its customers. TheBlogTV is also specialised in producing social video content for TV and web sites, in a traditional and/or user generated way through UserFarm and video crowdsourcing.
TBTV VideoAdded: 12/10/13
TheBlogTV is recognized as a pioneer and leader in the conception and production of television TV programs based on the active contribution of the audience through ad hoc created platforms. The video productions are the work of a team of expert professionals in on line video and TV programs. Since November 2010 TheBlogTV, is the publisher of BABEL â€“ Tutti i colori dellâ€™Italia, the first TV channel and online community targeting â€œnew italiansâ€ â€“ people of non-Italian origin living in Italy.
On TV (SKY Satellite Network â€“ Channel 141), Babel is a guide to Italy and an open cultural window on the stories and lives of the different â€œnew italiansâ€ living in Italy. Babelâ€™s prime time scheduling is dedicated to a specific regionâ€™s stories, people and themes â€“ South America (Monday), Europe 27 (Tuesday), Asia (Wednesday), Europe Extra (Thursday), Africa (Friday). During the weekend Babel programming is dedicated to the â€œBest of the weekâ€ with two original prime time appointments, Babzine Cult on Saturday and Edizione Limitata (Limited Edition) on Sunday, a container for the channelâ€™s special projects.
Online, Babel is a community to share stories and videos and contribute to the channelâ€™s TV production
The video productions are the work of a team of expert professionals in on line video and TV programs
|Tags||video-crowdsourcing, crowdsourcing, video-user-generated, user-generated-advertising, user-generated-content, call-for-contest, call-for-content|
Userfarm â€“ The Videomakers Network is the first international platform of video crowdsourcing, the easiest choice to make video content.
Brands, Agencies, Publishers and Broadcasters can access on Userfarm a network of more than 20.000 videomakers able to create a full range of different forms of video content:
1. real life: video diaries, documentaries, real stories, stories of journeys, memories gathered in videos made by the video makers of Userfarm 2. journalism: local news, vox pop, sport events, investigations, event coverage and interviews done by mobile journalists 3. advertising: TV spots, viral videos, tutorials for any product or service 4. how to: video advice for a wide range of topics, from cooking to parenting, from beauty to fitness, from bricolage to looking after home pets 5. fiction: shorts, parodies, comedy sketches, mash ups 6. other: videoart, cartoons, music videos and talent scouting
The Userfarm team assists the client through all of the creative process, from the definition of the prizes to the rough copy brief, from legal support to the making of the launch video, from moderation and animation of the campaign up to the selection and the delivery of prizes to the winners.
VALUE BASED COMMUNITIES
TheBlogTV is the European leader in design, development and management of values based communities. Clients that entrust the creation and management of their own communities to TheBlogTV come from very diverse environments: from brands to companies, from broadcasters to publishers, from institutions to NGOs, from football teams to artistic festivals.
Value based communities are platforms targeting users with a well defined profile and interest, which create value through well spread collaboration of participants working together. We start from corporate social networks, conceived for the sharing of know-how and processes within an organization, to get to participation platforms designed to put in touch clients of a brand.
TheBlogTV guarantees a complete support, from the initial studies to the web and mobile technological development, from the marketing plan to the moderation and animation of the community, from content creation to social media marketing actions, monitoring and reports of results.
TheBlogTV has developed 7 practices of value based communities dedicated to different customer needs:
Vertical Social Network
Contest Platform Webtv/Videoblog Premium Club Consumer Lab Social Enterprise Crowdsourcing