|Description||Daily News for the Thinking Man|
The Toilet Paper is an email magazine the publishes entertaining and informative information about one relevant topic a day.
Our daily email is on the cutting edge of publishing “news” effectively and sustainably. We aren’t journalist, but we are editors writing/reacting to the news with context. Each day we tackle one topic from a male POV (endemic advertising base).
Our format delivers the most shocking quotes, stats, facts, and lists about that one topic. It’s biting, smart, and hysterical. Our brand plays off the long-standing daily ritual of most men - reading on the toilet. Hence, our name: TheToiletPaper.com.
Our advertorial model allows us to partner with brands to convey deep production information in a memorable and unique way. We stay true to our tone, format, and authenticity. We believe that educating AND entertaining readers empowers them to make informed purchasing decisions to complement their lifestyle. It goes like this: Dudes love facts (e.g. quoting movies, memorizing fantasy stats, etc.). Give a dude some knowledge and it becomes part of who he is and what he can share. He’s forever influenced. We are “online advertising’s ultimate wingman brand.”
As of Feb’ 10: The Toilet Paper is growing rapidly and has been publishing for 13 months. We have very 32,000 readers with excellent engagement. It’s not uncommon for us to generate over 9000 outbound clicks.
What’s the Strangest Thing?Added: 2/12/10