The Little Black Book is an iOS application that was released in the iTunes App Store on February 20th, 2012. It is an iPhone application that was designed and developed in just under five weeks by Jonathan Eppers.
The Little Black Book is a reinvention of the Little Black Book that was an actual paper book dating back to the days of the 1920’s.
Today’s digital Little Black Book, like its predecessor, holds and protects ones most intimate and personal moments. Adding what Little Black Book calls a ‘rendezvous’ is brilliantly easy and storing intimate details of each rendezvous is fun and effortless.
In its first three weeks, it was featured in LA Weekly Magazine as well as in the iTunes store Lifestyle category.
The Little Black Book team released an infographic that detailed the sexual behaviors of Little Black Book users (all data is anonymous) and showed that more users were having unprotected sex than protected sex.