|Description||Digital Music Marketing Company|
|Series A, 3/2011 ||$7k|
The Industry’s Alternative is a digital music marketing company that executes strategic online placement for signed and unsigned artists to increase viral visibility.
With relationships in place with top social media conglomerates, online publications, Blogs, Digital & Mobile distributors, The Industry’s Alternative’s main objective is to create a brand for the artist online, and then use the monetization of the artist’s fanbase to execute high profile & front page placement on high traffic publications across the net. The Industry’s Alternative uses key social media tools to develop the awareness of an artists, and keeping tracking of specific analytics for leverage when inquiring for placement on top online mediums.
TIA runs a 3 months campaign that executes mobile distribution and marketing, Digital distribution and marketing, bi-weekly press releases, social media optimization, blog placement and more.
TIA has ran marketing campaigns for A List Musicians and celebrities and have been featured in many publications like Buillboard.com, XXlmag.com, Globalgrind.com because of the proven track record they exemplify. Known as a mix between PR and Digital Marketing TIA is quickly becoming known as the #1 digital marketing destinations for signed and unsigned artists to go to, to achieve maximum viral visibility.
TIA has also created a Music showcase franchise which throws events inviting the masses of top notch musicians to perform at the events, as digital marketing tastemakers attend the judging panel. This is another way TIA brings our awareness of the company.