|Acquired by||Next Net Media|
|Description||Outsourced Internet Marketing Solutions|
The HOTH is an aggressive, outsourced internet marketing solutions company for marketing agencies and online publishers. It was founded by Dax Miller (CIO) and Alex Pyatetsky (CEO/CMO) in September 2010 and has experienced rapid growth, despite receiving no outside funding.
The company allows internet marketing agencies to outsource some of their biggest pains by creating hybrid service/software products.
The company’s initial offering, The HOTH, is an outsourced SEO link building product. Unlike many purely automated tools, The HOTH features a team of real human writers that create unique, contextually relevant content to be used for linking back to clients’ sites.
In December 2011, the company announced a private beta test of a new product, HOTH Plus+. Building on the sophisticated link building strategy of the original HOTH offering, HOTH Plus+ is the first end-to-end link building product to use 100% US college educated copywriters. To date, it is the first product of its kind and has already seen substantial global interest despite private announcement.
At the same time, The HOTH announced the pivotal hire of Tyron Foston as CTO. Under Tyron’s leadership, the company has announced a range of new functionalities to be released in Q1 2012 including a link building management dashboard and a robust API for large agencies and publishers.