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Acquired byGoogle
Price$1
Date11/09
TermsCash

General Information

Websiteteracent.com
CategoryAdvertising
Employees
DescriptionDisplay advertising

Offices

San Mateo, USA
400 S. El Camino Real,
Suite 575
San Mateo, CA, 94402
USA

People

Board Member
Angel Investor

Funding

Total$5.8M
Series A, 2007
New Enterprise Associates
$3.8M
Series B, 3/09
New Enterprise Associates
$2M

Tags

Teracent

Teracent’s Intelligent Display Advertising™ creates display ads entirely customized to the specific consumer and site – a proposition for marketers that was, until now, cost and time prohibitive. By deploying an unlimited number of ad creative combinations through a single ad unit, Teracent’s sophisticated machine learning algorithms instantly decipher and select the optimal creative elements to formulate each ad impression. With a flexible architecture and fast implementation Teracent’s Intelligent Display Advertising has delivered outstanding results for marketers in verticals such as Retail, Automotive, Financial Services, and Employment.

Milestones

  • Handshake
    Teracent was acquired by Google for $1. (11/23/09)
    Posted 11/23/09 at 9:45am
  • Dollar
    Teracent received $2M in Series B funding. (3/18/09)
    Posted 6/19/09 at 9:54am
  • Dollar
    Teracent received $3.8M in Series A funding. (2007)
    Posted 1/27/09 at 10:27am
  • Check
    Teracent added Rob Goldman as Board Member.
    Posted 7/16/09 at 7:04pm
  • Check
    Teracent added Adam Beguelin as Angel Investor.
    Posted 11/23/09 at 2:50pm

Videos

Screenshots

Sources

  1. Google (googleblog.blogspot.com) [edit]
  2. Online ad company, Teracent, raises about $5M (venturebeat.com) [edit]
  3. Capital Report Index [edit]
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Last Edited 11/23/09

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