|Description||Consumer electronics advice|
|Seed, 1/2009 ||$60k|
|Debt, 8/2011 ||$50k|
Techlicious provides information and advice on consumer electronics and related consumer technologies, with a focus on women’s lifestyles.
Techlicious’ Buyerâ€™s Guides provide advice on choosing the right product and include recommendations at various price points. Techlicious also offers readers how-to videos, new product and website recommendations and useful tips for getting the most out of the products they already own.
The writing staff has decades of experience in consumer products, and includes: founder Suzanne Kantra, former technology editor for Martha Stewart Living Omnimedia and Popular Science; editor Tobey Grumet Segal, former technology editor for Popular Mechanics; and staff writers with backgrounds from CNET, Gizmodo, eGear, Engadget, Sound & Vision and others. Founder & CEO, Josh Kirschner, was previously CMO for Inform Technologies.
The monetization is occuring through website sponsorship; newsletter sponsorship; video sponsorships; product giveaways; and custom services for Consumer Electronics manufacturers.