|Seed, 1/12 |
Tappit provides hyperlocal advertising on the Tappit smartphone App.
It’s aimed at independents rather than chains and is FREE of charge to advertise and FREE of charge to use (revenue is generated from optional premium services and ad positions, i.e. it’s Feemium).
The aim is to provide a single local App that is about “my location”. So, as opposed to providing 75% discount on a Pedicure in Pontypool or a 2-for-1 Massage and Facial in Felixstowe, Tappit provides local information that is directly relevant to the user’s location. It allows retailers, restaurateurs and other merchants / service providers to provide up-to-the-minute information about what’s happening where they are.
A Tappit Geofence can be created around any city, town or village - or indeed a single shop or venue.
However, it’s not just retail, leisure and entertainment - but also local history information, art galleries, museums, amateur sports, cultural events, and special interest clubs, you name it.
Tappit provides local retailers and merchants with a means of advertising with pin-point accuracy and helps them compete locally with national brands for consumer mind-share. If they want to promote a Daily Deal, that’s great too and the good news is – they get the full value, there’s no voucher vulture to pay commission to.
Tappit helps revitalise the high street by providing a dynamic focus and local ‘buzz’ that is about “my location” – it creates a sense of belonging to a community.