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General Information

Websitetapjoy.com
Blogblog.tapjoy.com
Twitter@tapjoy
CategoryAdvertising
Phone4157666975
Emaildevelopers@tapjoy...
Employees220
Founded2007
DescriptionMobile Advertising & Monetization

Offices

World Headquarters
111 Sutter St
Floor 12
San Francisco, CA, 94104
USA

People

Chief Financial Officer
President & CEO
VP Business Development
Board Member
Chief Marketing Officer

Funding

Competitors

Tags

Tapjoy

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 450MM (December, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements.

Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo.

Recent Milestones

  • Check
    Tapjoy — Tapjoy launches nGen Platform to Deliver Right Ads at the Right Moment (3/17/14)
    Posted 3/17/14 at 4:57am via techcrunch.com
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    Tapjoy — Tapjoy unveils on-stop platform nGen for mobile app monetization (3/17/14)
    Posted 3/17/14 at 4:58am via venturebeat.com
  • Check
    Tapjoy — Tapjoy named top mobile advertising network by VentureBeat (1/27/14)
    Posted 1/28/14 at 1:47pm via yahoo.com
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    Tapjoy — Tapjoy Launches Marquee Video (10/24/13)
    Posted 11/19/13 at 3:15pm via adotas.com
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    Tapjoy — Tapjoy Launches Rich Media ads, becomming the largest Rewarded Rich Media platform (9/18/13)
    Posted 10/23/13 at 2:58pm via allthingsd.com
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    Tapjoy — Tapjoy's Peter Dille joins IAB Mobile Marketing Center of Excellence Board of Directors (7/22/13)
    Posted 7/22/13 at 7:54am via reuters.com
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    Tapjoy — Tapjoy appoints Yusuke Kanda as GM of Japan (7/13/13)
    Posted 8/15/13 at 2:19pm via prnewswire.com
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    Tapjoy — Tapjoy Partners with Archie Comics; Archie becomes first comic book publisher to offer ad sponsored digital comics (7/11/13)
    Posted 7/18/13 at 2:09pm via mobilemarketingwatch.com
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    Tapjoy — Tapjoy hires Matthew Service as CFO (7/4/13)
    Posted 7/18/13 at 2:07pm via mediapost.com
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    Tapjoy — Tapjoy Hires Jeff Drobick as Chief Product Officer (3/20/13)
    Posted 1/28/14 at 1:50pm via insidesocialgames.com
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    Tapjoy added Steve Wadsworth as President & CEO. (11/27/12)
    Posted 1/4/13 at 4:13pm
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    Tapjoy — Tapjoy hires Patrick Seybold, VP Communications and Marketing Partnerships (9/10/12)
    Posted 1/28/14 at 1:49pm via prnewswire.com
  • Check
    Tapjoy added Peter Dille as Chief Marketing Officer. (9/10/11)
    Posted 10/17/11 at 9:42am
  • Check
    Tapjoy added Jake Denny as Sales Director. (8/1/11)
    Posted 8/28/12 at 1:50pm
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    Tapjoy added Deng-Kai Chen as Head of Ads Platform. (8/1/11)
    Posted 9/16/13 at 10:16pm
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    Tapjoy added Larry Berkin as VP & GM Asia. (8/1/11)
    Posted 6/4/13 at 9:16am

Videos

Above:

Tapjoy’s nGen Platform - Why Developers are Excited

Added: 3/19/14

Screenshots

Tapjoy screenshot
Above: Tapjoy Homepage
Uploaded: 7/18/13

Sources

  1. TechCrunch [edit]
  2. Offerpal Raises $15 Million Series B to Grow Offer Platform (insidefacebook.com) [edit]
  3. Tapjoy Closes $21 Million Funding to Accelerate Growth as the Clear Leader in Monetization and Distribution for Application Developers (tapjoy.com) [edit]
  4. Tapjoy raises $30M for mobile app marketing business (venturebeat.com) [edit]
  5. Tapjoy to name Service as CFO (mediapost.com) [edit]
    Tapjoy Forges Innovative Partnership with iVerse, Archie Comics (mobilemarketingwatch.com) [edit]
    Tapjoy's CMO Peter Dille Joins IAB Mobile Marketing Center of Excellence Board of Directors (reuters.com) [edit]
    PR Newswire (prnewswire.com) [edit]
    Tapjoy Plans More Interactive Rich Media Ads (allthingsd.com) [edit]
    Adotas (adotas.com) [edit]
    Tapjoy Named Highest-Rated Mobile Ad Network in VentureBeat's 2014 Mobile Advertising Index (finance.yahoo.com) [edit]
    Tapjoy Hires Patrick Seybold (prnewswire.com) [edit]
    Tapjoy hires Jeff Drobick as CPO - Inside Social (insidesocialgames.com) [edit]
    TechCrunch: Tapjoy Says Its New nGen Platform Can Deliver The Right Mobile Ads At The Right Moment (techcrunch.com) [edit]
    VentureBeat: Tapjoy unveils one-step platform for nGen for mobile app monetization (venturebeat.com) [edit]
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Last Edited 4/14/14

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