• TechCrunch
• CrunchBase
• More
  • TechCrunch UK
  • TechCrunch France
  • TechCrunch Japan

Tapjoy

edit

Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 460 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, London and Tokyo. For more information, please visit www.tapjoy.com.

Milestones

edit

• 
  Tapjoy added Shane Kim as Advisor.
  Posted 2/3/12 at 8:46pm
• 
  Tapjoy added Arjun Sethi as Advisor.
  Posted 2/3/12 at 8:46pm
• 
  Tapjoy added Jeff Lanctot as Advisor.
  Posted 2/3/12 at 8:46pm
• 
  Tapjoy added Bernardo Hernandez as Advisor.
  Posted 2/3/12 at 8:46pm
• 
  Tapjoy added Peter Yared as Advisor.
  Posted 2/3/12 at 8:46pm
• 
  Tapjoy added Al Wood as Chief Financial Officer. (7/12/11)
  Posted 10/17/11 at 9:42am
• 
  Tapjoy added Peter Dille as Chief Marketing Officer. (9/10/11)
  Posted 10/17/11 at 9:42am
• 
  Tapjoy added Mihir Shah as President & CEO.
  Posted 7/14/11 at 1:14pm
• 
  Tapjoy added Ben Lewis as Founder.
  Posted 9/4/09 at 12:01am
• 
  Tapjoy added Lee Linden as Founder.
  Posted 9/4/09 at 12:01am
• 
  Tapjoy received $15M in Series B funding. (2/15/09)
  Posted 7/18/11 at 6:03am
• 
  Tapjoy received $4.5M in Series A funding. (6/26/07)
  Posted 7/18/11 at 6:03am
• 
  Tapjoy received $30M in Series D funding. (7/5/11)
  Posted 7/7/11 at 5:39am via venturebeat.com
• 
  Tapjoy received $21M in Series C funding. (1/6/11)
  Posted 1/17/11 at 3:56am via tapjoy.com
• 
  Tapjoy was acquired by Tapjoy, Inc.. (3/22/10)
  Posted 3/22/10 at 11:24pm via techcrunch.com

Videos

Screenshots

edit

Above: Homepage
Uploaded: 12/16/11

Sources

1. Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization (techcrunch.com) [edit]
2. Citation Needed [add]
3. http://www.insidefacebook.com/2009/02/17/offerpal-raises-15-million-series-b-to-grow-offer-platform/ [edit]
4. Tapjoy Closes $21 Million Funding to Accelerate Growth as the Clear Leader in Monetization and Distribution for Application Developers (tapjoy.com) [edit]
5. Tapjoy raises $30M for mobile app marketing business (venturebeat.com) [edit]