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Tapjoy

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Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 900 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 75,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, Boston, London, Seoul, Beijing, Shanghai and Tokyo. For more information, please visit www.tapjoy.com.

Recent Milestones

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• 
  Tapjoy added Steve Wadsworth as President & CEO. (11/27/12)
  Posted 1/4/13 at 4:13pm
• 
  Tapjoy — Tapjoy Launches $5M Fund To Invest In Mobile Game Development In Asia (5/11/12)
  Posted 5/10/12 at 9:22pm via techcrunch.com
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  Tapjoy added Adam Sumner as Software Engineer. (10/24/11)
  Posted 5/20/13 at 4:09pm
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  Tapjoy added Peter Dille as Chief Marketing Officer. (9/10/11)
  Posted 10/17/11 at 9:42am
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  Tapjoy added Larry Berkin as VP & GM Asia. (8/1/11)
  Posted 6/4/13 at 9:16am
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  Tapjoy added Al Wood as Chief Financial Officer. (7/12/11)
  Posted 10/17/11 at 9:42am
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  Tapjoy received $30M in Series D funding. (7/5/11)
  Posted 7/7/11 at 5:39am via venturebeat.com
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  Tapjoy added Paul Longhenry as VP Business Development. (2/15/11)
  Posted 6/4/13 at 9:16am
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  Tapjoy received $21M in Series C funding. (1/6/11)
  Posted 1/17/11 at 3:56am via tapjoy.com
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  Tapjoy added Mihir Shah as President & CEO. (9/1/10)
  Posted 7/14/11 at 1:14pm
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  Tapjoy added Alex Brutin as VP, Business Development. (4/16/10)
  Posted 6/4/13 at 9:16am
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  Tapjoy added George Garrick as Executive Chairman. (11/4/09)
  Posted 6/4/13 at 9:16am
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  Tapjoy received $15M in Series B funding. (2/17/09)
  Posted 7/18/11 at 6:03am via insidefacebook.com
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  Tapjoy added Michael Banks as Board Member. (2/1/09)
  Posted 4/15/13 at 8:14pm
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  Tapjoy received $4.6M in Series A funding. (6/1/07)
  Posted 7/18/11 at 6:03am
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  Tapjoy added Linda Tong as Chief Product Officer.
  Posted 6/4/13 at 9:16am

Videos

Screenshots

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Above: Homepage
Uploaded: 12/16/11

Sources

1. TechCrunch [edit]
2. Offerpal Raises $15 Million Series B to Grow Offer Platform (insidefacebook.com) [edit]
3. Tapjoy Closes $21 Million Funding to Accelerate Growth as the Clear Leader in Monetization and Distribution for Application Developers (tapjoy.com) [edit]
4. Tapjoy raises $30M for mobile app marketing business (venturebeat.com) [edit]
Tapjoy Launches $5M Fund To Invest In Mobile Game Development In Asia (techcrunch.com) [edit]