|Description||Second Screen / Social TV|
Second Screen Viewing, the new way to consume television and online content. Approximately two-thirds of smartphone and tablet owners use their gadgets to do things like text, post, interact, “Like”, or chat about what they’re watching on TV, according to research firm Nielsen.
TapCast offers an easy and cost-effective turnkey solution to create second screen experiences for live events and television programming. Broadcasters, TV Advertisers, Service Providers, and Content Producers can now create and enhance mobile, web, and connected TV applications with branded second screen experiences powered with social and interactive content related to what’s airing on TV. Viewers will be able to instantly discover what their friends are watching, publish and receive notifications of live must-see moments, answer trivia questions for prizes, receive discounts related to shows and ads, and buy what they see during each episode - all through their tablet or smartphone.