Acquired by Experian
Industries AdvertisingContentMarketingSoftwareHeadquarters Regions Greater New York Area, East Coast, Northeastern US Founded Date 2010 Founders Are Traasdahl, Dag Liodden Operating Status Active Last Funding Type Series B Legal Name TAPAD, INC. Related Hubs Tapad Alumni Founded Companies
Company Type For Profit
Contact Email info@tapad.com Phone Number (646) 561-6500
Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph. Their groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets,
connected TVs, and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.
With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is reinventing personalization for the modern marketer through its identity-driven solutions. The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.
Transaction Name Tapad acquired by ExperianAcquired by ExperianAnnounced Date Nov 19, 2020