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Tapad

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Tapad is a technology company which created the first real-time advertising platform for smart devices, such as smartphones and smartTVs.

This platform allows marketers and advertisers to make real-time decisions about the value of a user before serving an ad. Tapad combines audience intelligence and cross-device targeting, enabling advertisers to reach consumers no matter what device they are using. The end result is more relevant advertising for users, higher ROI and efficiency for advertisers, and better monetization for publishers.

Tapad’s cloud-based, open platform is scalable to billions of ad impressions per day, providing unprecedented transparency and flexibility when buying smartphone and smartTV ads.

Please visit Tapad for more information.

Milestones

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• 
  Tapad added Max Samis as Business Development.
  Posted 4/11/12 at 5:41am
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  Tapad added Andrew Reis as Investor and Advisory Board Member. (3/1/11)
  Posted 10/18/11 at 5:41am
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  Tapad added Andrew Reis as Investor.
  Posted 10/18/11 at 5:34am
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  Tapad added Nihal Mehta as angel investor.
  Posted 6/15/11 at 9:54am
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  Tapad added Are Traasdahl as President.
  Posted 3/24/11 at 5:39pm
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  Tapad added Spring Capital as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Scott Switzer as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Robert Johnston as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Paul Olliver as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Mikkel Sandvik as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Mikkel Eriksen as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Mike Yavonditte as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Michael Flannery as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Ben Arnon as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Jeremy Arnon as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am
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  Tapad added Jeff Samberg as Investor. (3/3/11)
  Posted 3/18/11 at 7:05am

Videos

Screenshots

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Sources

1. Tapad Announces Investors in First Real-time Advertising Platform for Smart Devices (adexchanger.com) [edit]