|Angel, 3/2011 |
David S. Kidder
Spring Capital Partners
|Series B, 3/2013 |
Firsthand Technology Value Fund
Tapad Inc., is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions.
The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. Employed by a majority of Fortune 500 brands, Tapad’s proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens.
Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.
Tapad Founder and CEO Are Traasdahl talks about his company’s product and tracking consumers across multiple platforms and devices. He speaks on Bloomberg Television’s “Money Moves.” (Source: Bloomberg)Added: 3/1/13