Taboola

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Currently operating in stealth mode, Taboola allows you to integrate recommendations and ads into your site’s video player using a javascript tag. The service is currently being used by 5min, who has seen a 23% increase in watched videos and 53% increase in session length since they began using the service.

Their engine makes recommendations based on a rather complex algorithm that combines multiple methods into a single “Match Rank” – collaborative filtering (user ratings/reviews), a viewer’s history, and analyzing the video’s meta data. Their claim is that each one alone is prone to problem, but together can cover for each other’s short comings. The system even takes into account small details, like the length of a video or how much of the video people actually watched.

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Taboola

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Website	taboola.com
Stage	Beta
Tags	recommendation-engine

Above: Taboola Screenshot -- #1

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Sources

1. techcrunch.com [edit]