|Seed, 6/07 |
Swyzzle is a platform that delivers multimedia for marketing, lead Generation or eCommerce. Create cool videos that promote your products or services. Add links to additional information, documents or eCommerce shopping carts. Use our analytics to measure success and improve your marketing with every campaign.
Using simple multimedia software, create multimedia shows that look and feel like professionally produced video, but without complicated and expensive production. You can add associated links at the bottom of the show to other documents, web pages and even “Buy here” links so prospects can take instant action.
Most important, we provide sophisticated tracking and analytics that alert you to your most qualified, urgent leads so you can contact them while they’re hot. Reporting on what your viewers watched, which links they clicked and what prompted them to do it tell you how to improve your marketing campaigns in the future.
What’s more, it is made for the web. Your show will run in any browser. We host the content, so you don’t need to worry about maintaining it, and stream it to your web pages.
|Launch Date||July 6, 2008|
|Tags||marketing-automation, online-lead-generation, multimedia-marketing, advertising, marketing|
Swyzzle’s online platform empowers marketers to to use video with built-in calls-to-action for marketing and lead generation.
Create landing pages using Swyzzle, and it captures detailed analytics used to convert viewers into qualified sales leads. It informs where they came from, what they watched, the dates and times they watched and what products and services they are most interested in.
But Swyzzle is more than a video player with sophisticated analytics. It pushes visitors through a lead generation funnel and qualifies them as sales leads. Within the show marketers can place links to other documents, web pages and even â€œBuy hereâ€ links so prospects can take instant action. Swyzzle tracks the links the viewer clicked, so marketers know what product or service interests the viewer.
There are several ways companies use Swyzzle:
* Multimedia landing pages for email marketing campaigns * Product demonstrations for their web sites * Multimedia content for the blog * Corporate promotional videos
Marketers can use the media they’ve already created with Swyzzle. For example, product demos, corporate videos or recorded webinars can be dropped into a Swyzzle show. From there, all that is left is to save the show and paste a code on the web page to get the show up and running and collecting analytics.