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Closed Date7/2010

General Information


San Francisco, USA
199 Fremont St.
12th Floor
San Francisco, CA, 94105


Series A, 9/2006
Minor Ventures
Series A, 4/2007
Minor Ventures


Swivel Closed down on July, 2010


Described by its founders as “YouTube for Data” Swivel offers users a unique way to visually share data. You no longer have to freeze data in a document or presentation. By using Swivel, data can be shared with friends who can then easily explore it themselves. In a world where most news is pure spin and opinion, Swivel is trying to apply the power of the Web to dig up the facts. By making it easy for people to explore data themselves, biased news sources no longer have to be relied on.

Public accounts are free. However, for those interested in examining their business data Swivel will eventually offer private and secure accounts for a fee.

Swivel is already making a splash after announcing The Organization for Economic Cooperation and Development (OECD) is making its 2007 OECD Fact book available on Swivel.

Swivel’s competitors in the “data organization” business include Freebase and IBM.

Swivel ceased operations in Q3 2010.

Recent Milestones

  • Check
    Closed. (7/1/10)
  • Dollar
    Swivel received $1M in Series A funding. (4/1/07)
    Posted 7/11/07 at 11:18pm
  • Dollar
    Swivel received $1M in Series A funding. (9/1/06)
    Posted 7/11/07 at 11:17pm
  • Check
    Swivel added Brian Mulloy as Co-Founder & CEO.
    Posted 7/11/07 at 6:10pm
  • Check
    Swivel added Dmitry Dimov as Co-Founder & Product Chief.
    Posted 7/11/07 at 6:09pm
  • Check
    Swivel added Ron Palmeri as Investor.
    Posted 3/5/08 at 10:18am
  • Check
    Swivel added Sara Wood as VP & Chief Data Officer.
    Posted 6/17/08 at 2:00pm
  • Check
    Swivel added Visnu Pitiyanuvath as CEO.
    Posted 3/14/09 at 9:12pm




Launch DateDecember 5, 2006
Tags data, research, visual-data, graphs, wiki

Swivel allows users to upload data - any data - and display it to other users visually. There are a number of features that can be used with the data that make Swivel much more exciting than a spreadsheet. Using the Explore feature you can search and sort graphs and data and save items for later. When you’re done exploring you can compare relevant or irrelevant data. Ever wonder how closely crime and poverty are related? Correlation meters will show you just how much of a relationship there is. If you feel like doing some lazy research you can compare suggested data that Swivel provides. Once you’ve realized you’re on to something, it’s time to share it. Swivel makes it easy to blog and e-mail your findings and track how many times people have viewed and clicked on your graphs.

All of these features as well as the ability to rate, discuss and tag graphs make Swivel an excellent resource to examine data.

Swivel screenshot
Above: Swivel Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics






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