Swelen provides tools and online services for web and mobile publishers. The company is focused on developing products to help users find more relevant information on the web.
Swelen generates revenue from offering its technology to leading companies and from the sale of advertising displayed on Swelen Publisher Network, the company’s advertising marketplace.
Swelen was founded by Vincent Fontaine and Vincent Borrel in March 2007 and launched in private beta in June 2009. The companyâ€™s mission is to provide each user with specific and personalized information.
Swelen Mobile Manager is a Mobile Ad Management System that can help publishers automatically manage their online advertising.
In Swelen Mobile Manager direct-sales and ad networks compete for every one of the publisher’s impressions in real-time. Swelen’s ad serving technology allocates each impression to the highest-paying advertiser.
The ad serving engine can fetch data and statistics from third party mobile ad networks and automatically decide the best ad serving strategy to increase publishers’ advertising revenue and advertisers’ ROI.
Swelen Mobile Manager leverages Collective Intelligence with a proprietary Ad Recommender System based on users’ satisfaction to optimize ad delivery and performances.