| Website | swayonline.com |
| Blog | sparkeffect.com |
| Category | Advertising |
| Phone | 608-833-0088 |
| Employees | |
| Founded | 12/04 |
Sway is an online marketing services company specializing in developing campaigns for advertisers that live within social media and Web 2.0 sites. The company offers solutions for advertisers to manage their social media campaigns, analyze research related to their target’s social media consumption, and create engaging marketing messages and campaigns. The company competes with other social media marketing services firms like OmniFuse and BuzzLogic.
Sway had a deal to be acquired by Cornerworld, but the deal was terminated.
| Website | swayonline.com/services/engagement |
| Stage | Live |
| Tags | advertising |
Sway’s Engagement Marketing product provides creative solutions for advertisers looking to reach their audiences online. Previous executions have included online games and content distribution amongst niche social networks.
| Website | swayonline.com/services/research.p |
| Stage | Live |
| Tags | advertising |
Sway’s Research product provides advertisers with detailed insights into the behaviors of their target audience online. The product pulls information from a variety of sources, including online surveys, focus groups, social media discussions, as well as syndicated research.
| Website | shoutlet.com |
| Blog | shoutlet.com/blog |
| Stage | Live |
| Tags | advertising, social-media |
Shoutlet provides Sway clients with an interface to manage the various efforts included in their social media marketing campaign. Among the marketing vehicles handled through Shoutlet are podcasts, RSS feeds, eNewsletters, SMS, and widgets. Shoutlet also provides capabilities for tracking and managing marketing content.
