Swatchbox Technologies makes virtual design tools for users to explore home designing options before they make big purchases. Their recently launched a new product called DesignMyRoom that allows people to upload exterior or interior pictures of their homes and virtually redecorate them. You can see a room Michael Arrington designed here.
Swatchbox allows website publishers, manufacturers and retailers to put the virtual design tools on their sites. They claim that it helps users make better decisions and leads to more sales. Also, Swatchbox has turned product placement on the virtual tools into a business model. For instance, lets say a user wants to paint their walls red. When they go to choose red paint the virtual tool will let them choose between red paints offered by their partner clients Sherwin Willams and Benjamin Moore & Co. They also provide pricing and links to product placement items.
MyMiniLife also lets you design and decorate virtual spaces. Swatchbox product placement clients include Ace, Alcoa, Dupont, Lowe’s and Benjamin Moore & Co.
DesignMyRoom is a community built around virtual home designing and redecorating tools. Users can upload their own pictures or choose empty rooms from the Swatchbox database to get started. They can add objects to rooms like grills, couches or tables and then resize, rotate and move the objects around the room. Users can also view popular or recent rooms that others users have completed.