| Website | swaptree.com |
| Category | Web |
| Employees |
| Total | $5.6M |
| Series A, 2/05 | $300k |
| Series B, 7/06 | $2M |
| Series C, 9/08 Safeguard Scientifics | $3.3M |
Swaptree is a website that allows users to trade books, CDs, DVDs and video games with other users.
In addition to maintaining a list of items that a user wants to trade, they simply build a long list of items they want to own as well. This list can be created by clicking on items on the Swaptree site, or even easier ways like importing your Amazon wish list or using a plugin to click on items on Amazon directly and have them included on your Swaptree “wish list”. When I saw the demo, I was convinced that large numbers of users could be enticed to do this. If there is a match, any match at all between an item that you have and an item that you want, Swaptree suggests that a trade occur to both parties. If both accept, the trade is confirmed.
