Back to Mobile View
Subscribe to the CrunchBase Daily for the latest on Fundings, Acquisitions, and Startup Events

General Information


Coporate Headquarters
Unit 8, Victoria Industrial Estate
Victoria Road
London, W3 6UU, GBR
R&D Centre of Excellence
Innopoli 1
Tekniikantie 12
Espoo, 02150, FIN


TOTAL $26.3M
Series A, 8/2008
Conor Venture Partners
Partial Close, 6/2012



Supponor is an innovative sports media and technology company whose DBRLive technology is revolutionising perimeter advertising in sports. We replace traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical in every way – but with pitch-side advertisements relevant to them.

There are three core elements to what Supponor does:

• We manage and operate DBRLive, a technically innovative and operationally robust media platform which integrates with live broadcasts • We create new value for rights holders by enhancing and acquiring packages of their perimeter billboard inventory • We deliver marketing opportunities to brands around the world looking to engage specific sports audiences with relevant marketing

Supponor’s headquarters are in the UK, and our operations teams are continually on the road, working with local partners as specialists at live sporting events across the globe.

Supponor’s highly skilled software engineers in the research and development team in Espoo, Finland, work constantly to refine and further develop the technology underpinning DBRLive, pushing boundaries to create new value for our clients and partners.

Supponor is a privately-held company, owned by management, private investors and VC funds – Sports Investment Partners, Northzone and Conor.

Recent Milestones

  • Dollar
    Supponor received $17.4M in Partial Close funding. (6/8/12)
    Posted 8/14/13 at 3:51am via
  • Dollar
    Supponor received $8.86M (€6M) in Series A funding. (8/28/08)
    Posted 8/27/08 at 12:36am via



Traffic Analytics




  1. Finland's Sports Advertising System Supponor Raises Euros6M in 1st Round ( [edit]
  2. SEC ( [edit]
Edit This Page
Last Edited 4/4/14

Revision History RSS Picture


Share this page on Twitter or Facebook:
Or copy this code to embed a widget: customize »

External Links

CrunchBase API


Become a Sponsor
Terms of Service | Privacy Policy | Licensing Policy