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Sugar Inc

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Sugar Inc. focuses on creating communities for women and has 8 million monthly unique visitors and more than 50 million page views

Building upon its flagship property, PopSugar.com, the company’s Sugar Network now comprises ten distinct lifestyle and entertainment sites, covering topics that include celebrity, fashion, entertainment, food, fitness and more.

Competitors include Glam Media and iVillage

Milestones

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• Received $16M in Series C funding. (6/1/09)
  Posted 6/1/09 at 7:01pm
• Acquired Shopflick. (6/1/09)
  Posted 6/1/09 at 6:59pm
• Acquired Starbrand Media. (5/18/08)
  Posted 8/3/09 at 1:54pm
• Acquired ShopStyle. (9/25/07)
  Posted 6/26/08 at 9:16am
• Received $10M in Series B funding. (6/1/07)
  Posted 6/29/07 at 6:25am
• Received $5M in Series A funding. (10/1/06)
  Posted 6/29/07 at 6:02am
• Krista Moatz, Managing Editor added.
  Posted 6/29/07 at 5:54am
• Arthur Cinader, VP, Product Development added.
  Posted 6/29/07 at 5:55am
• Jason Rhee, VP, Marketing & Business Development added.
  Posted 6/29/07 at 5:55am
• Brian Dhatt, CTO added.
  Posted 6/29/07 at 5:54am
• Lisa Sugar, Editor in Chief added.
  Posted 6/29/07 at 5:54am
• Brian Sugar, CEO & Publisher added.
  Posted 6/29/07 at 5:53am
• Onnalee MacDonald, VP, Sales added.
  Posted 6/29/07 at 5:56am
• Michael Moritz, Board of Directors added.
  Posted 5/19/08 at 12:42pm
• Jesse Farmer, Engineer added.
  Posted 12/13/08 at 6:18pm
• Jonathan Kaplan, Board of Directors added.
  Posted 6/1/09 at 2:48pm
• Luke Frydenger, Producer added.
  Posted 6/16/09 at 2:50pm
• Elsa Kawai, Art Director added.
  Posted 7/21/09 at 8:14pm

Videos

Screenshots

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Products

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Pop Sugar

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Website	popsugar.com
Stage	Live
Launch Date	March, 2006
Tags	wiki

PopSugar.com is the company’s most popular website, which offers celebrity news and gossip. The site features breaking celebrity news, candid photos and magazine photoshoots, and interviews. PopSugar is also available on via Helio and Virgin Mobile for cell phones and wireless devices.

There are nine other properties in the Sugar network:

FabSugar.com - fashion and trends focus.

BellaSugar.com - beauty and skincare.

BuzzSugar.com - entertainment news and reviews, for must-see movies, albums, MP3s and TV.

YumSugar.com - cooking and entertaining with style and ease.

FitSugar.com - healthy, balanced lifestyle focus.

GeekSugar.com - readers’ guide to great gadgets.

GiggleSugar.com - good laughs and humor.

DearSugar.com - An advice web site.

CitizenSugar.com - Politics and News

TeamSugar.com - user-enabled hub of the network where all members go to discuss the content on the other Sugar sites and maintain their own profile pages.

Above: Pop Sugar Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Sources

1. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]
2. OMG, I Need Those Shoes! Sugar Acquires StarBrand (techcrunch.com) [edit]
3. Sugar Publishing Acquires ShopStyle (techcrunch.com) [edit]
4. Citation Needed [add]
5. techcrunch.com [edit]
6. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]