| Website | sugarinc.com |
| Category | Web |
| Employees | |
| Founded | 4/06 |
| ShopStyle, 9/07 |
| Total | $15M |
| Series A, 10/06 Sequoia Capital | $5M |
| Series B, 6/07 NBC Universal | $10M |
Sugar Inc. focuses on creating communities for women and has 8 million monthly unique visitors and more than 50 million page views
Building upon its flagship property, PopSugar.com, the company’s Sugar Network now comprises ten distinct lifestyle and entertainment sites, covering topics that include celebrity, fashion, entertainment, food, fitness and more.
Competitors include Glam Media and iVillage
| Website | popsugar.com |
| Stage | Live |
| Launch Date | March, 2006 |
| Tags | wiki |
PopSugar.com is the company’s most popular website, which offers celebrity news and gossip. The site features breaking celebrity news, candid photos and magazine photoshoots, and interviews. PopSugar is also available on via Helio and Virgin Mobile for cell phones and wireless devices.
There are nine other properties in the Sugar network:
FabSugar.com - fashion and trends focus.
BellaSugar.com - beauty and skincare.
BuzzSugar.com - entertainment news and reviews, for must-see movies, albums, MP3s and TV.
YumSugar.com - cooking and entertaining with style and ease.
FitSugar.com - healthy, balanced lifestyle focus.
GeekSugar.com - readers’ guide to great gadgets.
GiggleSugar.com - good laughs and humor.
DearSugar.com - An advice web site.
CitizenSugar.com - Politics and News
TeamSugar.com - user-enabled hub of the network where all members go to discuss the content on the other Sugar sites and maintain their own profile pages.
