|Description||Everything women love, all in one place|
|Circle of Moms, 2/12|
|Starbrand Media, 5/08|
|Series A, 10/06 |
|Series B, 6/07 |
|Series C, 6/09 |
|Venture Round, 4/11 |
Institutional Venture Partners
POPSUGAR is where content and commerce connect online. As a global commerce, original content and technology company, POPSUGAR targets women 18-40 years old and delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness and food, and the ability to shop for it all, in one place. POPSUGAR has over 30M users and 50M video views per month and is also a leading fashion search engine for millions of products. Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
POPSUGAR is where content and commerce collideAdded: 2/22/13
OnSugar is a free blogging platform that allows users to easily share content with the world. It started as the platform for the PopSugar Network and evolved from there.
ShopStyle is the online equivalent of browsing the aisles of the world’s most fabulous store. ShopStyle, Sugar Inc’s flagship site, is dedicated entirely to fashion, letting women cross-shop thousands of apparel, shoe, and accessory brands from big fashion names like Barneys New York to trendsetting boutiques like Lisa Kline Los Angeles â€” all in one place. ShopStyle combines fashion, social networking, and shopping, providing readers with the tools to interpret style trends so they can create, share, and shop personalized looks.
|Launch Date||March, 2006|
Various editorial voices from the PopSugar network inform, connect, inspire, and entertain an audience of over 20 million monthly unique visitors. PopSugar Network, PopSugar TV, & PopSugar City is comprised of 16 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health, and more. By engaging readers to share their personal views, style, stories, and advice, PopSugar Network works toward creating a community for women online.
The other properties in the PopSugar network include PopSugar, FabSugar, BellaSugar, TresSugar, BuzzSugar, CasaSugar, FitSugar, LilSugar, YumSugar, SavvySugar, GeekSugar, PetSugar, Fashionologie, CelebStyle, and PopSugar Retail Therapy.