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POPSUGAR

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POPSUGAR is where content and commerce connect online. As a global commerce, original content and technology company, POPSUGAR targets women 18-40 years old and delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness and food, and the ability to shop for it all, in one place. POPSUGAR has over 30M users and 50M video views per month and is also a leading fashion search engine for millions of products. Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

Recent Milestones

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  POPSUGAR acquired Circle of Moms. (2/21/12)
  Posted 2/21/12 at 10:48pm via techcrunch.com
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  POPSUGAR — At last some rationality in our little deabte. (4/13/11)
  Posted 4/27/11 at 2:07pm via facebook.com
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  POPSUGAR received $15M in Venture Round funding. (4/12/11)
  Posted 4/12/11 at 9:00pm via techcrunch.com
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  POPSUGAR acquired MyPerfectSale. (10/14/10)
  Posted 10/19/10 at 1:38am via paidcontent.org
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  POPSUGAR acquired FreshGuide. (6/8/10)
  Posted 6/8/10 at 4:05pm via marketwire.com
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  POPSUGAR added Ryan Donahue as General Manager. (6/1/10)
  Posted 12/17/10 at 1:16pm
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  POPSUGAR — At last some rationality in our little deabte. (5/18/10)
  Posted 9/15/10 at 10:38pm via facebook.com
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  POPSUGAR added Brian Sugar as Founder & CEO, POPSUGAR. (4/15/10)
  Posted 6/29/07 at 5:53am
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  POPSUGAR acquired Shopflick. (6/1/09)
  Posted 6/1/09 at 6:59pm via paidcontent.org
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  POPSUGAR received $16M in Series C funding. (6/1/09)
  Posted 6/1/09 at 7:01pm via paidcontent.org
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  POPSUGAR added Jamie Leilani Pelayo as Director, Creative Services. (3/1/09)
  Posted 9/28/10 at 6:57am
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  POPSUGAR acquired Starbrand Media. (5/18/08)
  Posted 8/3/09 at 1:54pm via techcrunch.com
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  POPSUGAR added Shannon Edwards as Vice President and Managing Director. (1/1/08)
  Posted 9/30/12 at 10:36am
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  POPSUGAR acquired ShopStyle. (9/25/07)
  Posted 6/26/08 at 9:16am via techcrunch.com
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  POPSUGAR received $10M in Series B funding. (6/1/07)
  Posted 6/29/07 at 6:25am via techcrunch.com
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  POPSUGAR received $5M in Series A funding. (10/1/06)
  Posted 6/29/07 at 6:02am

Videos

Screenshots

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Above: Home Page
Uploaded: 6/10/10

Products

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OnSugar

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Website	home.onsugar.com
Stage	Live
Tags	blogging-platform, sugar-inc

OnSugar is a free blogging platform that allows users to easily share content with the world. It started as the platform for the PopSugar Network and evolved from there.

Above: OnSugar Screenshot -- #1
Uploaded: 7/25/11

POPSUGAR Shopping (formerly ShopStyle)

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Website	shopstyle.com
Blog	shopping.popsugar.com
Stage	Live
Tags	sugar-inc, shopping-site

ShopStyle is the online equivalent of browsing the aisles of the world’s most fabulous store. ShopStyle, Sugar Inc’s flagship site, is dedicated entirely to fashion, letting women cross-shop thousands of apparel, shoe, and accessory brands from big fashion names like Barneys New York to trendsetting boutiques like Lisa Kline Los Angeles — all in one place. ShopStyle combines fashion, social networking, and shopping, providing readers with the tools to interpret style trends so they can create, share, and shop personalized looks.

Above: POPSUGAR Shopping (formerly ShopStyle) Screenshot -- #1
Uploaded: 7/25/11

Above: POPSUGAR Shopping
Uploaded: 2/24/13

Above: Pumps at POPSUGAR Shopping
Uploaded: 2/24/13

PopSugar Network

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Website	popsugar.com
Stage	Live
Launch Date	March, 2006
Tags	popsugar, sugar-inc

Various editorial voices from the PopSugar network inform, connect, inspire, and entertain an audience of over 20 million monthly unique visitors. PopSugar Network, PopSugar TV, & PopSugar City is comprised of 16 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health, and more. By engaging readers to share their personal views, style, stories, and advice, PopSugar Network works toward creating a community for women online.

The other properties in the PopSugar network include PopSugar, FabSugar, BellaSugar, TresSugar, BuzzSugar, CasaSugar, FitSugar, LilSugar, YumSugar, SavvySugar, GeekSugar, PetSugar, Fashionologie, CelebStyle, and PopSugar Retail Therapy.

Traffic Analytics

Compete

Sources

1. Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms (techcrunch.com) [edit]
2. Sugar Buys Online Shopping Startup MyPerfectSale (paidcontent.org) [edit]
3. Sugar Inc. Enters Local Editorial and Advertising Market With Acquisition of FreshGuide (marketwire.com) [edit]
4. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]
5. OMG, I Need Those Shoes! Sugar Acquires StarBrand (techcrunch.com) [edit]
6. Sugar Publishing Acquires ShopStyle (techcrunch.com) [edit]
7. Citation Needed [add]
8. techcrunch.com [edit]
9. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]
10. Sugar Inc Raises Another $15 Million To Grow Its Women-Focused Media Empire (techcrunch.com) [edit]
named Finalist in Lead411's list of the Hottest San Francisco Companies (facebook.com) [edit]
Russian state-owned fund participates in Sugar Inc. round of financing (facebook.com) [edit]