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General Information
CategoryConsumer Web
DescriptionEverything women love, all in one place


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Founder, Editor in Chief, POPSUGAR
Founder/Managing Editor/VP, People
Founder & EVP of Product Development, POPSUGAR
Founder & VP, Analytics, POPSUGAR
Chief Financial Officer, POPSUGAR
President, POPSUGAR Studios
VP of Content
VP Engineering
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Pict, 1/2014
Circle of Moms, 2/2012
MyPerfectSale, 10/2010
BookFresh, 6/2010
FreshGuide, 6/2010
Shopflick, 6/2009
Starbrand Media, 5/2008
ShopStyle, 9/2007


Series A, 10/2006
Sequoia Capital
Series B, 6/2007
NBC Universal
Series C, 6/2009
Sequoia Capital
Venture Round, 4/2011
Institutional Venture Partners
Sequoia Capital




POPSUGAR is where content and commerce connect online. As a global commerce, original content and technology company, POPSUGAR targets women 18-40 years old and delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness and food, and the ability to shop for it all, in one place.

POPSUGAR has over 30M users and 50M video views per month and is also a leading fashion search engine for millions of products.

Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, London, Los Angeles, New York and San Francisco.

Recent Milestones



POPSUGAR is where content and commerce collide

Added: 1/21/14


POPSUGAR screenshot
Above: Home Page
Uploaded: 6/10/10


Tags blogging-platform, sugar-inc

OnSugar is a free blogging platform that allows users to easily share content with the world. It started as the platform for the PopSugar Network and evolved from there.

POPSUGAR screenshot
Above: OnSugar Screenshot -- #1
Uploaded: 7/25/11

PopSugar Network
Launch DateMarch, 2006
Tags popsugar, sugar-inc

Various editorial voices from the PopSugar network inform, connect, inspire, and entertain an audience of over 20 million monthly unique visitors. PopSugar Network, PopSugar TV, & PopSugar City is comprised of 16 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health, and more. By engaging readers to share their personal views, style, stories, and advice, PopSugar Network works toward creating a community for women online.

The other properties in the PopSugar network include PopSugar, FabSugar, BellaSugar, TresSugar, BuzzSugar, CasaSugar, FitSugar, LilSugar, YumSugar, SavvySugar, GeekSugar, PetSugar, Fashionologie, CelebStyle, and PopSugar Retail Therapy.

POPSUGAR screenshot
PopSugar Network PopSugar Network PopSugar Network
PopSugar Network

Launch Date2006
Tags sugar-inc, shopping-site, shopstyle, shopsense, popsugar, ecommerce, affiliate-network, shopping, stores, retailers, brands

ShopStyle, is the world’s leading fashion search destination. Delivering thousands of brands from across the globe, ShopStyle invites you to browse the you love from the stores you trust.

From wardrobe staples to extravagant must-have items, ShopStyle lets you search millions of products ranging from apparel and accessories to home décor. You have the ability to customize and filter your search by brand, retailer, price, size, color, and what’s on sale. Plus, find new arrivals and up-to-the-minute sales from both designer brands and emerging boutiques.

Operating sites in the US, UK, France, Germany, Japan, Australia, and Canada, ShopStyle is the ultimate destination for online shopping across the globe.

POPSUGAR screenshot
Above: POPSUGAR Shopping
Uploaded: 2/24/13
POPSUGAR screenshot
Above: Pumps at POPSUGAR Shopping
Uploaded: 2/24/13
POPSUGAR screenshot
Above: ShopStyle - Brands You Love From Stores You Trust
Uploaded: 11/7/13



Welcome to ShopStyle


ShopStyle Broadcast Ad #1


ShopStyle Broadcast Ad #2

Traffic Analytics




  1. PopSugar Acquires Shoppable Photo Startup PICT ( [edit]
  2. Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms ( [edit]
  3. Sugar Buys Online Shopping Startup MyPerfectSale ( [edit]
  4. [edit]
  5. Sugar Inc. Enters Local Editorial and Advertising Market With Acquisition of FreshGuide ( [edit]
  6. Sugar Buys; Raises $16 Million In Third Round ( [edit]
  7. OMG, I Need Those Shoes! Sugar Acquires StarBrand ( [edit]
  8. Sugar Publishing Acquires ShopStyle ( [edit]
  9. Citation Needed [add]
  10. [edit]
  11. Sugar Buys; Raises $16 Million In Third Round ( [edit]
  12. Sugar Inc Raises Another $15 Million To Grow Its Women-Focused Media Empire ( [edit]
  13. named Finalist in Lead411's list of the Hottest San Francisco Companies ( [edit]
    Russian state-owned fund participates in Sugar Inc. round of financing ( [edit]
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Last Edited 3/11/14

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