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Sugar

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Sugar’s mission is to entertain and delight its audience with insanely addictive content and commerce. Through an online global network, Sugar brings to life what is personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. Sugar has over 25 million monthly unique visitors worldwide. The company was founded in 2006 by Lisa and Brian Sugar and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP).

Milestones

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• 
  Sugar added Jen Wong as EVP, Strategy, Operations, and Business Development.
  Posted 11/21/11 at 11:03am
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  Sugar added Jen Wong as EVP, Strategy, Operations, and Business Development.
  Posted 11/21/11 at 11:02am
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  Sugar added Dennis Phelps as Board Observer.
  Posted 8/1/11 at 3:51pm
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  Sugar added Kristine Shine as VP, PopSugar Media.
  Posted 7/25/11 at 2:18pm
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  Sugar added David Grant as President, PopSugar Studios.
  Posted 7/25/11 at 2:18pm
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  Sugar added Andy Moss as VP, Product/Founder, GM, Shopstyle.
  Posted 7/25/11 at 2:18pm
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  Sugar added Ryan Donahue as General Manager. (6/1/10)
  Posted 12/17/10 at 1:16pm
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  Sugar added Jamie Leilani Pelayo as Director, Creative Services. (3/1/09)
  Posted 9/28/10 at 6:57am
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  Sugar added Sean Macnew as CFO.
  Posted 6/16/10 at 11:47am
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  Sugar added Elsa Kawai as Art Director.
  Posted 7/21/09 at 8:14pm
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  Sugar added Luke Frydenger as Executive Producer.
  Posted 6/16/09 at 2:50pm
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  Sugar added Jonathan Kaplan as Board of Directors.
  Posted 6/1/09 at 2:48pm
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  Sugar added Jesse Farmer as Engineer.
  Posted 12/13/08 at 6:18pm
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  Sugar added Michael Moritz as Board of Directors.
  Posted 5/19/08 at 12:42pm
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  Sugar added Onnalee MacDonald as VP, Sales.
  Posted 6/29/07 at 5:56am
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  Sugar added Jason Rhee as VP, Ad Products.
  Posted 6/29/07 at 5:55am

Videos

Screenshots

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Above: Home Page
Uploaded: 6/10/10

Products

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OnSugar

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Website	home.onsugar.com
Stage	Live
Tags	blogging-platform, sugar-inc

OnSugar is a free blogging platform that allows users to easily share content with the world. It started as the platform for the PopSugar Network and evolved from there.

Above: OnSugar Screenshot -- #1
Uploaded: 7/25/11

PopSugar Network

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Website	popsugar.com
Stage	Live
Launch Date	March, 2006
Tags	popsugar, sugar-inc

Various editorial voices from the PopSugar network inform, connect, inspire, and entertain an audience of over 20 million monthly unique visitors. PopSugar Network, PopSugar TV, & PopSugar City is comprised of 16 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health, and more. By engaging readers to share their personal views, style, stories, and advice, PopSugar Network works toward creating a community for women online.

The other properties in the PopSugar network include PopSugar, FabSugar, BellaSugar, TresSugar, BuzzSugar, CasaSugar, FitSugar, LilSugar, YumSugar, SavvySugar, GeekSugar, PetSugar, Fashionologie, CelebStyle, and PopSugar Retail Therapy.

ShopStyle

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Website	shopstyle.com
Stage	Live
Tags	sugar-inc, shopping-site

ShopStyle is the online equivalent of browsing the aisles of the world’s most fabulous store. ShopStyle, Sugar Inc’s flagship site, is dedicated entirely to fashion, letting women cross-shop thousands of apparel, shoe, and accessory brands from big fashion names like Barneys New York to trendsetting boutiques like Lisa Kline Los Angeles — all in one place. ShopStyle combines fashion, social networking, and shopping, providing readers with the tools to interpret style trends so they can create, share, and shop personalized looks.

Above: ShopStyle Screenshot -- #1
Uploaded: 7/25/11

Traffic Analytics

Compete

Sources

1. Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms (techcrunch.com) [edit]
2. Sugar Buys Online Shopping Startup MyPerfectSale (paidcontent.org) [edit]
3. Sugar Inc. Enters Local Editorial and Advertising Market With Acquisition of FreshGuide (marketwire.com) [edit]
4. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]
5. OMG, I Need Those Shoes! Sugar Acquires StarBrand (techcrunch.com) [edit]
6. Sugar Publishing Acquires ShopStyle (techcrunch.com) [edit]
7. Citation Needed [add]
8. techcrunch.com [edit]
9. Sugar Buys Shopflick.com; Raises $16 Million In Third Round (paidcontent.org) [edit]
10. Sugar Inc Raises Another $15 Million To Grow Its Women-Focused Media Empire (techcrunch.com) [edit]
named Finalist in Lead411's list of the Hottest San Francisco Companies (facebook.com) [edit]
Russian state-owned fund participates in Sugar Inc. round of financing (facebook.com) [edit]