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General Information

Offices

Mountain View, USA
California Street
Mountain View, CA, 94040
USA

People

Co-founder, COO
Managing Director

Funding

TOTAL $135k
FUNDING TOTAL $135k
Seed, 8/2007
$15k
Angel, 5/2008
$45k
Angel, 11/2008
$75k

Competitors

Service Providers

Parent Company, PR, Marketing

Tags

SueEasy

SueEasy has become the de facto tool for online dispute resolution.

It empowers the common man to register for free any genuine compliant against a corporation, service or product and seek the best legal representation. With over 1 Million hits in its first month and a steady rate of 800,000 hits each month, SueEasy has resolved a wide variety of legal problems for the North American population. At the same time, it’s also a paid, membership based, “Client Directory For Lawyers…” as described by the Wall Street Journal recently.

Customer Problem: Currently, people seeking good legal help are forced to make confusing online searches, scramble through Yellow Pages, make frantic phone calls or ask somebody for referrals. SueEasy solves this problem by being a “..Matchmaker For Would-Be Plaintiffs”(ABA Journal – American Bar Association).

Product/Services: People with legal problems, mainly potential Class Actions can file their case and then VIRALLY spread the user-generated page on 72 of the hottest Social Networks & Bookmarking sites such as Facebook, Digg, MySpace etc. This is consumer activism at a whole new level, giving people the power to fight corporate wrongdoing and keep checks & balances. Complaints received range from deaths resulting from FDA recalled drugs to bad gaskets from a major automobile company to unfair NSF/overdraft charges from certain US. Banks. Interested attorneys contact potential litigants for Class Action, personal injury and 62 other types of cases, thus creating a transparent, streamlined and efficient process.

Market Trends: Lawyers spend roughly $4.5 billion on advertising. Most of that occurs in traditional media, with $1.3 billion going to print ads in Yellow Pages. They have gone the way of the dinosaurs. We feel these are wasted marketing dollars.

Sales/Marketing Strategy: For the litigants, SueEasy aims to be a name synonymous with ‘legal help’ and the first place they turn to. Successful viral marketing (10 YouTube ads created by the founders), PR are already in place using founders contacts; (trade publications, journals, TV & Radio spots planned).

Competitive Advantage: SueEasy is a pioneer in bringing Web 2.0 & litigation together, thus creating massive lead generation for attorneys. Featured on the Wall Street Journal, Fox News, CNN, CNBC, KillerStartups, San Francisco Daily Journal, LA Times, Lawyers USA, American Bar Association Journal, Mountain View Voice, United Press International (syndicated to thousands of news outlets). TechCrunch40 Semi-Finalist; hand-picked by Michael Arrington (TIME’s 100 Most Influential People). Over 5000 registered litigants. Over 500 emerging Class Actions, and 2000 potential cases (in 60 categories)

Recent Milestones

  • Check
    SueEasy — SueEasy is a pioneer in bringing Web 2.0 & litigation together, thus creating massive lead generation for attorneys. Featured on the Wall Street Journal, Fox News, CNN, CNBC, KillerStartups, San Francisco Daily Journal, LA Times, Lawyers USA, American Bar (3/22/11)
    Posted 3/22/11 at 7:12am
  • Dollar
    SueEasy received $75k in Angel funding. (11/1/08)
    Posted 3/22/11 at 6:53am
  • Dollar
    SueEasy received $45k in Angel funding. (5/1/08)
    Posted 3/22/11 at 6:53am
  • Check
    SueEasy added Sahil Kazi as Managing Director. (1/1/08)
    Posted 2/5/08 at 2:44pm
  • Dollar
    SueEasy received $15k in Seed funding. (8/1/07)
    Posted 3/22/11 at 6:50am
  • Check
    SueEasy added Faraz Matin as Co-founder, COO.
    Posted 5/5/08 at 3:51pm

Videos

Screenshots

SueEasy screenshot
Above: Screenshots, Coverage
Uploaded: 3/22/11

Products

SueEasy.com

WebsiteSueEasy.com
Launch DateJanuary 1, 2008
Tags legal, lawsuits, class-action, virtual-law-firm, law-firm-software, legal-service, attorney-advertising, law-firm-marketing, alternative-dispute-resolution, adr, consumer-rights, personal-injury, client-directory-for-lawyers, legal-leads, bar-association

SueEasy offers a free platform for citizens to initiate the process leading to class action lawsuits.

SueEasy screenshot
Above: SueEasy.com Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Sueeasy

Sources

  1. Self / Co-Founders [edit]
  2. Angel Investor [edit]
  3. Angel Investor [edit]
  4. en.wikipedia.org/wiki/Sueeasy [edit]
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Last Edited 11/6/11

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