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Acquired byTime Inc.
Date1/2010

General Information

Websitestylefeeder.com
Blogstylefeeder.com
CategorySocial Networking
Employees7
Founded5/2006
DescriptionPersonal Shopping Engine

Offices

Cambridge, USA
1 Broadway
Cambridge, MA, 02142
USA

People

Founder & CTO
VP, Business Development
VP, Marketing
VP, Technology
Advisor
Director, Recommendation Technology

Funding

TOTAL $3.5M
FUNDING TOTAL $3.5M
Seed, 9/2007
Highland Capital Partners
Schooner Capital
$1M
Series A, 1/2008
Highland Capital Partners
Schooner Capital
$2M
Venture Round, 5/2009
Highland Capital Partners
$500k

Competitors

Tags

StyleFeeder

StyleFeeder is a social bookmarking service targeted specifically at shopping. StyleFeeder allows users to browse the web and add clothing, gadgets, or other items they find to their StyleFeed, which they can then share with friends. The service also analyzes the items a person adds, enabling it to create personalized recommendations and an improved shopping search engine.

Additionally, StyleFeeder has created widgets that display a user’s StyleFeed, and can be added to profiles at social networks such as Facebook or Myspace, or blogs or personal websites. StyleFeeder has some social networking capabilities built into its own site, as well. For example, it identifies users with similar tastes, called StyleTwins, and makes it easy for these users to get to know each other.

The social shopping space is becoming fairly crowded, and StyleFeeder’s competitors include StylePath, another Boston-based start-up, as well as eBay’s new Neighborhoods product.

Recent Milestones

Videos

Screenshots

Products

StyleFeeder

Websitestylefeeder.com
StageLive
Tags social-shopping
StyleFeeder screenshot
Above: StyleFeeder Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Stylefeeder

Sources

  1. Time Inc. To Buy Personal Shopping Engine StyleFeeder (techcrunch.com) [edit]
  2. Citation Needed [add]
  3. Shopping Engine StyleFeeder Completes $2 Million First Round (paidcontent.org) [edit]
  4. Stylefeeder Raises $500K (xconomy.com) [edit]
  5. LinkShare Corporation Announces 2008 Golden Link Award Winners (biz.yahoo.com) [edit]
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Last Edited 3/4/14

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