|Description||Dynamic Behavioural Advertising|
|Series A, 4/12 |
Reed Elsevier Ventures
Allen & Company
Struq is the Ad Personalization Company.
Struq enables retailers to deliver personalized display, video and mobile ads to their consumers.’ Struq’s scalable Ad Personalization platform allows advertisers to target new, prospective and existing customers with fully personalized and relevant advertising messages that are dynamically created and entirely customized in real time. As a result, Struq delivers 12 times higher click through rates than standard retargeted ads and generates up to $30 in revenues for every $1 spent in marketing spend.
Struq is transforming online advertising, from a generic push communication to a relevant personalized communication, resulting in users seeing ads that are both meaningful and relevant to them.