|Description||PFM, Personalization & Recommendation|
|Series A, 3/2006 |
Sequel Venture Partners
|Series B, 6/2007 |
|Series B, 12/2007 |
|Venture Round, 10/2008 |
Strands Labs powers online personalization by providing solutions within the financial and recommendation industries. The company is divided into the following business units:
Strands Finance is a leading provider of personal finance management solutions. It enables financial institutions to better engage their customers while helping users develop effective money management habits.
Strands Recommender is a personalization, recommendation, and segmentation engine that lets sites increase sales and customer retention with predictive profiling and targeting technology.
Strands Finance is a leading provider of web and mobile Personal Finance Management (PFM) solutions to global financial institutions such as Barclays (UK), Bank of Montreal (Canada), ING (Netherlands) and BBVA (Spain). Strands Finance’s award winning technology is delivered through a scalable and highly customizable application, Strands PFM. Strands PFM gives banks the ability to gain new customer insights, further engage customers, acquire new customers, and improve cross-selling.
Strands Labs has offices in San Francisco, U.S. (headquarters) and Barcelona, Spain.
Strands Recommender is an SaaS plug-and-play recommendation engine that can be easily and quickly installed by eCommerce and content websites.
The Strands Social Recommender delivers relevant product suggestions to first-time users, as well as offering filtered, personalized results over time to returning customers. These personalized recommendations are based on an individual’s “taste” profile that is developed over time. No personal data is ever exchanged and each user’s interaction remains anonymous and secure.
moneyStrands is a FREE, award-winning personal finance management tool designed to help consumers develop better financial habits.