stickK.com is the product of three Yale University economists who believed that using contracts could be an effective way to help people accomplish their objectives. Users can create contracts around common resolutions (weight loss, stopping smoking, getting exercise) or create custom contracts. Depending on the contract, stickK.com users can put money on the contract, penalizing themselves financially if they can’t come through as delivered.

Milestones
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Stickk received $875k in Series A funding. (9/09)

Posted 9/30/09 at 12:45am
Stickk received $1.2M in Series A funding. (2/08)

Posted 9/30/09 at 12:44am
Stickk received $150k in Seed funding. (2/08)

Posted 9/30/09 at 12:43am
Stickk added Dean Karlan as Co-Founder.

Posted 2/12/08 at 6:40pm
Stickk added Ian Ayres as Co-Founder.

Posted 2/12/08 at 6:40pm
Stickk added Jordan Goldberg as CEO/President.

Posted 2/12/08 at 6:40pm
Stickk added Darren Azman as Director of Business Development.

Posted 8/20/08 at 2:54pm
Stickk added Samuel Espinosa as Director of Finance.

Posted 8/20/08 at 2:54pm
Stickk added Scott Goldberg as General Counsel.

Posted 8/20/08 at 2:54pm

Videos

Screenshots
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Products
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stickK.com
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Website	stickK.com
Stage	Live
Launch Date	January 11, 2008
Tags	contracts, bets

After creating a profile, stickK.com users can create standard contracts like “Lose Weight”, “Quit Smoking”, or “Exercise Regularly”; users can also create custom contracts (one current suggestion on the site includes the always popular “Grow a Pony Tail”). After set up, stickK.com contracts are made public to the site’s user base, and users can also bet money on the fact that they will fulfill their contract’s conditions.