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SteelHouse

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SteelHouse (www.SteelHouse.com) is ad:tech’s Innovation Award Winner.

We’re pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device.

SteelHouse products, Real Time Offers, Retargeting and Acquisition Display Ads, enable eCommerce sites to direct shopper behavior on and off their sites.

With SteelHouse marketers for the first time can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.

Milestones

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• 
  SteelHouse added Anthony Ginn as Vice President - Marketing. (11/1/10)
  Posted 4/2/11 at 8:53pm
• 
  SteelHouse added Brooke Partelow as Vice President - Sales & Client Services. (6/1/09)
  Posted 4/2/11 at 8:53pm
• 
  SteelHouse added Takuju Ueda as Vice President - Engineering. (9/1/10)
  Posted 4/2/11 at 8:53pm
• 
  SteelHouse added Marwan Soghaier as Vice President - Product. (12/1/10)
  Posted 4/2/11 at 8:53pm
• 
  SteelHouse added Mark Douglas as President & CEO. (5/1/09)
  Posted 4/2/11 at 8:53pm
• 
  SteelHouse received $6.3M in Series B funding. (12/3/11)
  Posted 12/2/11 at 8:21pm via freshnews.com
• 
  SteelHouse — Launched Partner Program to provide agencies and resellers access to Behavioral Commerce technology. (7/7/11)
  Posted 7/18/11 at 11:51am via wmsmomo.org
• 
  SteelHouse — Revealed Research on 10 Most Common Consumer Shopping Personalities. (6/15/11)
  Posted 7/18/11 at 11:51am via cybertegic.com
• 
  SteelHouse — Wins "Next Generation Internet Leader" award at Launch: Silicon Valley 2011 (6/8/11)
  Posted 7/18/11 at 11:51am via businesswire.com
• 
  SteelHouse — Release of New Nationwide Survey That Reveals Diverse Online Shopping Personalities (5/18/11)
  Posted 7/18/11 at 11:38am via retailcustomerexperience.com
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  SteelHouse — Launch of The Opportunity Machineâ„¢, the industry's first Behavioral Commerce platform. (6/1/11)
  Posted 7/18/11 at 11:15am via virtual-strategy.com
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  SteelHouse — Named Finalist for The 2011 American Business Awards in the Best New Products or Services of the Year (SaaS) category. (5/26/11)
  Posted 7/18/11 at 11:09am via stevieawards.com
• 
  SteelHouse — Won TiE50 award and named Top 10 Emerging Internet Startup. (5/16/11)
  Posted 7/18/11 at 11:04am via businessweek.com

Videos

Screenshots

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Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11

Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11

Sources

1. SteelHouse Closes $6.3 Million Series B Financing (freshnews.com) [edit]
BusinessWeek: SteelHouse Recognized for Pioneering Work in Behavioral Commerce, Wins TiE50 Award; Named among Top 10 Emerging Internet Startups (bx.businessweek.com) [edit]
The American Business Awards (stevieawards.com) [edit]
SteelHouse Unveils ‘The Opportunity Machine’ – New Behavioral Commerce Technology Delivering Personality-Driven Offers to Boost Conversions (virtual-strategy.com) [edit]
Retail Customer Experience: Survey reveals diverse online shopping personalities (retailcustomerexperience.com) [edit]
SteelHouse Wins Next-Generation Internet Leader Award at Launch: Silicon Valley 2011 (businesswire.com) [edit]
SteelHouse Helps eCommerce Marketers by Revealing 10 Most Common ‘Shopping Personalities’ (ecommerceblog.cybertegic.com) [edit]
SteelHouse Gives Ad Agencies Access To Pioneering ‘Behavioral Commerce’ Technology (wmsmomo.org) [edit]