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General Information
DescriptionMarketing Technology


USA Headquarters
3644 Eastham Drive
Culver City, CA, 90232
London Office
123 Warwick Avenue
Surrey, TW20 8LR, GBR


President & CEO
VP - Client Services Europe
Vice President - Business Development
Vice President of Sales Europe
VP - Client Services
Senior Vice President - Product & Marketing




SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social.

The company’s technology solutions within its cloud-based marketing platform - A2 Creative, Retargeting, Look-alike, Facebook Retargeting, Real Time Offers™ and E2 Email Evolved - enable brands to drive high engagement, on or off their site, based on their consumers’ real-time behaviors.

SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands. SteelHouse is based in Culver City, California.

Recent Milestones

  • Dollar
    SteelHouse received $8.25M in Venture Round funding. (7/11/12)
    Posted 7/11/12 at 6:53pm via
  • Dollar
    SteelHouse received $6.3M in Series B funding. (12/3/11)
    Posted 12/2/11 at 8:21pm via
  • Check
    SteelHouse — Launched Partner Program to provide agencies and resellers access to Behavioral Commerce technology. (7/7/11)
    Posted 7/18/11 at 11:51am via
  • Check
    SteelHouse — Revealed Research on 10 Most Common Consumer Shopping Personalities. (6/15/11)
    Posted 7/18/11 at 11:51am via
  • Check
    SteelHouse — Wins "Next Generation Internet Leader" award at Launch: Silicon Valley 2011 (6/8/11)
    Posted 7/18/11 at 11:51am via
  • Check
    SteelHouse — Launch of The Opportunity Machineâ„¢, the industry's first Behavioral Commerce platform. (6/1/11)
    Posted 7/18/11 at 11:15am via
  • Check
    SteelHouse — Named Finalist for The 2011 American Business Awards in the Best New Products or Services of the Year (SaaS) category. (5/26/11)
    Posted 7/18/11 at 11:09am via
  • Check
    SteelHouse — Release of New Nationwide Survey That Reveals Diverse Online Shopping Personalities (5/18/11)
    Posted 7/18/11 at 11:38am via
  • Check
    SteelHouse — Won TiE50 award and named Top 10 Emerging Internet Startup. (5/16/11)
    Posted 7/18/11 at 11:04am via
  • Check
    SteelHouse added Takuju Ueda as Vice President - Engineering. (10/1/10)
    Posted 4/2/11 at 8:53pm
  • Dollar
    SteelHouse received () in Seed funding. (3/1/10)
    Posted 3/19/13 at 8:42pm
  • Check
    SteelHouse added Arthur Martinez as Founding engineer.
    Posted 7/17/13 at 1:50am



SteelHouse screenshot
Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11
SteelHouse screenshot
Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11


  1. Citation Needed [add]
  2. SteelHouse Closes $6.3 Million Series B Financing ( [edit]
  3. SteelHouse Takes in $8.25 Million to Expand Best-in-Class Behavioral Analytics and Real Time Ad Targeting Platform ( [edit]
  4. BusinessWeek: SteelHouse Recognized for Pioneering Work in Behavioral Commerce, Wins TiE50 Award; Named among Top 10 Emerging Internet Startups ( [edit]
    The American Business Awards ( [edit]
    SteelHouse Unveils ‘The Opportunity Machine’ – New Behavioral Commerce Technology Delivering Personality-Driven Offers to Boost Conversions ( [edit]
    Retail Customer Experience: Survey reveals diverse online shopping personalities ( [edit]
    SteelHouse Wins Next-Generation Internet Leader Award at Launch: Silicon Valley 2011 ( [edit]
    SteelHouse Helps eCommerce Marketers by Revealing 10 Most Common ‘Shopping Personalities’ ( [edit]
    SteelHouse Gives Ad Agencies Access To Pioneering ‘Behavioral Commerce’ Technology ( [edit]
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Last Edited 4/9/14

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