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General Information

WebsiteSteelHouse.com
Blogsteelhouse.com/th...
Twitter@SteelHouse
CategoryeCommerce
Phone1-888-9-STEELHOUSE
Emailcontact@steelhous...
Employees80
Founded5/09
DescriptionMarketing Technology

Offices

USA Headquarters
5870 W Jefferson Blvd
Suite F
Los Angeles, CA, 90016
USA
London Office
123 Warwick Avenue
Egham
Surrey, TW20 8LR, GBR

People

President & CEO
Vice President - Product
Vice President - Engineering
Vice President - Marketing
Vice President - Campaign Services
Vice President - Business Development
Vice President - Client Services & Creative

Former People

Vice President - Sales

Funding

Tags

SteelHouse

SteelHouse is a data-driven marketing technology company that brings innovative advertising solutions to brands, agencies, and eCommerce marketers. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands. The company’s award-winning solutions within its cloud-based marketing platform - A2, Real Time Offers™ and Retargeting - enable brands to drive high engagement in their ads, on or off their site, based on their consumers’ real-time behaviors.

With SteelHouse, marketers can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.

The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, California.

Recent Milestones

  • Check
    SteelHouse added Ted Rupp as Vice President - Business Development. (3/1/13)
    Posted 3/14/13 at 12:15pm
  • Check
    SteelHouse added Lindsey Breeden as Vice President - Client Services & Creative. (1/1/13)
    Posted 3/16/13 at 10:26am
  • Dollar
    SteelHouse received $8.25M in Venture Round funding. (7/11/12)
    Posted 7/11/12 at 6:53pm via pandodaily.com
  • Dollar
    SteelHouse received $6.3M in Series B funding. (12/3/11)
    Posted 12/2/11 at 8:21pm via freshnews.com
  • Check
    SteelHouse — Launched Partner Program to provide agencies and resellers access to Behavioral Commerce technology. (7/7/11)
    Posted 7/18/11 at 11:51am via wmsmomo.org
  • Check
    SteelHouse — Revealed Research on 10 Most Common Consumer Shopping Personalities. (6/15/11)
    Posted 7/18/11 at 11:51am via cybertegic.com
  • Check
    SteelHouse — Wins "Next Generation Internet Leader" award at Launch: Silicon Valley 2011 (6/8/11)
    Posted 7/18/11 at 11:51am via businesswire.com
  • Check
    SteelHouse — Launch of The Opportunity Machineâ„¢, the industry's first Behavioral Commerce platform. (6/1/11)
    Posted 7/18/11 at 11:15am via virtual-strategy.com
  • Check
    SteelHouse — Named Finalist for The 2011 American Business Awards in the Best New Products or Services of the Year (SaaS) category. (5/26/11)
    Posted 7/18/11 at 11:09am via stevieawards.com
  • Check
    SteelHouse — Release of New Nationwide Survey That Reveals Diverse Online Shopping Personalities (5/18/11)
    Posted 7/18/11 at 11:38am via retailcustomerexperience.com
  • Check
    SteelHouse — Won TiE50 award and named Top 10 Emerging Internet Startup. (5/16/11)
    Posted 7/18/11 at 11:04am via businessweek.com
  • Check
    SteelHouse added Chris Innes as Vice President - Campaign Services. (1/1/11)
    Posted 12/4/12 at 3:49pm
  • Check
    SteelHouse added Marwan Soghaier as Vice President - Product. (12/1/10)
    Posted 4/2/11 at 8:53pm
  • Check
    SteelHouse added Anthony Ginn as Vice President - Marketing. (11/1/10)
    Posted 4/2/11 at 8:53pm
  • Check
    SteelHouse added Takuju Ueda as Vice President - Engineering. (9/1/10)
    Posted 4/2/11 at 8:53pm
  • Dollar
    SteelHouse received () in Seed funding. (3/1/10)
    Posted 3/19/13 at 8:42pm

Videos

Screenshots

SteelHouse screenshot
Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11
SteelHouse screenshot
Above: SteelHouse - ad:tech Winner
Uploaded: 12/12/11

Sources

  1. Citation Needed [add]
  2. SteelHouse Closes $6.3 Million Series B Financing (freshnews.com) [edit]
  3. SteelHouse Takes in $8.25 Million to Expand Best-in-Class Behavioral Analytics and Real Time Ad Targeting Platform (pandodaily.com) [edit]
  4. BusinessWeek: SteelHouse Recognized for Pioneering Work in Behavioral Commerce, Wins TiE50 Award; Named among Top 10 Emerging Internet Startups (bx.businessweek.com) [edit]
    The American Business Awards (stevieawards.com) [edit]
    SteelHouse Unveils ‘The Opportunity Machine’ – New Behavioral Commerce Technology Delivering Personality-Driven Offers to Boost Conversions (virtual-strategy.com) [edit]
    Retail Customer Experience: Survey reveals diverse online shopping personalities (retailcustomerexperience.com) [edit]
    SteelHouse Wins Next-Generation Internet Leader Award at Launch: Silicon Valley 2011 (businesswire.com) [edit]
    SteelHouse Helps eCommerce Marketers by Revealing 10 Most Common ‘Shopping Personalities’ (ecommerceblog.cybertegic.com) [edit]
    SteelHouse Gives Ad Agencies Access To Pioneering ‘Behavioral Commerce’ Technology (wmsmomo.org) [edit]
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Last Edited 3/19/13

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