|Description||Internet based TV ad placement|
|Series A, 1/06 |
|Series B, 10/06 |
Allen & Company
Capital Research and Management
|Series C, 5/08 |
Daily Mail and General Trust
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations.
Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be.
They’ve done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner’s library, but won’t be sold to anyone else in the same area.
|Launch Date||January 11, 2006|
|Tags||advertising, commercials, custom-commercials, spot-runner, spotrunner|
Spot Runner offers everything needed to get your TV ad campaign going.
Users start the process by going through Spot Runners full library of stock commercials. They have commercials for virtually every industry. Once the right ad is found, it can be customized with voiceovers, logo and business information. Spot Runner also offers “Personalization Plus” where for a fee they will change the voice, add a banner, put text on the screen and make other changes you might want to see.
After the commercial is finalized it’s on to the media planning stage. Choose your demographic audience or let Spot Runner suggest one based on your industry. You then enter campaign information such as where and when you want your ad to run and the size of your budget. Once Spot Runner has all of this info they suggest an airtime schedule. If you agree and pay the bill, your campaign can start in less than a week’s time.
After your campaign is over Spot Runner provides a report about when and where the ads ran and details about the viewing audience. If you decide to run another campaign in the future, you can use the same ad without paying for it a second time.