Sportingo challenges the traditional methods of sport reporting by allowing fans to determine what gets talked about. Content generated by fans ranges from match reviews and team performances to nostalgia articles about memorable moments in sport. The articles mirror the issues that are topical and relevant to the sports fan community. Sports fans sign up and start submitting articles. All articles are edited by a professional team of editors, so ensuring that the articles contain no malicious or libelous content and as few inaccuracies as possible. Once published on the website, other fans then have the opportunity to comment and rank other fans’ articles. Sportingo has broadened this platform to enable official sports clubs and organizations to integrate into its website high quality, fan generated content.Amongst its partners are FIBA, International Tennis Federation, WTA and others.

Above: Sportingo Screenshot -- #1

Sportingo’s “What’s Online” is a sports events calendar hosting links and detailed viewing information for the sports matches and games available via the internet; a catalogue providing comprehensive and factual information about the availability of internet-based video and audio sport content.Through a user friendly search engine fans can find editorially based information relating to sports and teams of their choice. Content ranges from live events to video highlights, interviews, and archive material; from audio clips to podcasts.

Above: What's Online Screenshot -- #1