|Acquired by||Glam Media|
|Description||Sports media network|
|Series B, 9/08 |
Adams Street Partners
Alsop Louie Partners
Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.