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SponsorPay

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SponsorPay is the leading global cross-platform advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services.

The company’s innovative product suite creates value for different entities, enabling

• advertisers to acquire new customers and grow sales via performance marketing,

• media agencies and consumer brands to effectively interact with their desired audience, enhance brand recognition and measure the impact of their engagement campaigns,

• developers/publishers of mobile, social and online games or services to monetize non-paying users and increase overall ARPU, and

• users to earn virtual currency or access to premium content through participation in targeted advertising offers.

SponsorPay partners with leading publishers Ubisoft, Bigpoint, Gameforge and NHN as well as developers Gameview Studios (DeNa), Creative Mobile and Playdom (Disney) on platforms such as Facebook, iOS and Android. The company runs successful campaigns for renowned advertisers including Vodafone, Coca-Cola and Nike.

A commitment to a localized, high-quality user experience has allowed SponsorPay to reach over 120 million customers across more than 100 countries. Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, London, Paris and Tokyo.

Milestones

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• 
  SponsorPay added Axel Bringéus as Director Publisher Sales. (4/1/11)
  Posted 7/3/11 at 6:02am
• 
  SponsorPay added Markus Knoke as Chief Technology Officer.
  Posted 10/20/10 at 8:15am
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  SponsorPay added Projjol Banerjea as Director of Marketing. (7/1/10)
  Posted 6/14/10 at 1:10am
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  SponsorPay added Janis Zech as Co-Founder and Chief Revenue Officer.
  Posted 10/2/09 at 8:19am
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  SponsorPay added Andreas Bodczek as Co-founder and CEO.
  Posted 9/27/09 at 6:38pm
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  SponsorPay added Jan Beckers as Co-founder & Managing Director.
  Posted 9/27/09 at 6:38pm
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  SponsorPay added Mathias Kutzner as Co-Founder and Head of Technology .
  Posted 9/27/09 at 6:38pm
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  SponsorPay received $5M in Series A funding. (2/23/11)
  Posted 2/23/11 at 5:48am via techcrunch.com
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  SponsorPay received () in Unattributed funding. (9/1/10)
  Posted 10/13/10 at 6:31am via techcrunch.com
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  SponsorPay received $4.59M in Series A funding. (6/9/10)
  Posted 6/9/10 at 8:45pm via techcrunch.com
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  SponsorPay received () in Seed funding. (7/1/09)
  Posted 9/25/09 at 12:48pm
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  SponsorPay — SponsorPay has acquired rival GratisPay for an undisclosed sum. The combination of these two firms results in a new European ad offer market leader. (2/1/10)
  Posted 10/20/10 at 4:51am via virtualgoodsnews.com

Videos

Screenshots

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Above: SponsorPay Homepage
Uploaded: 2/7/12

Sources

1. Citation Needed [add]
2. SponsorPay Raises Further $4.6m For Its Virtual Currency Ad Solution (techcrunch.com) [edit]
3. Updated: SponsorPay takes funding from Nokia Growth Partners to target mobile (eu.techcrunch.com) [edit]
4. SponsorPay takes funding from Nokia Growth Partners to target mobile (eu.techcrunch.com) [edit]
5. Europe's SponsorPay Acquires GratisPay (virtualgoodsnews.com) [edit]