|Description||Spectrum Designs & Builds Social Loyalty|
|Partial Close, 10/2009 ||$150k|
Spectrum is about Social Loyalty and gCommerce
Based in Park City, UT, Spectrum designs and builds Social Loyalty Programs (â€œSLPsâ€) that are a cross-pollination of classic loyalty program, apps that engage the dynamic social graph, and game mechanicsâ€“techniques that encourage and capture intrinsic human behavior and match them with extrinsic rewards.
Spectrum specializes in gCommerce-oriented social loyalty opportunitiesâ€”the appification and gamification of commerce, ecommerce, social commerce, or organizations focused on getting customers or potential customers to â€œtransactâ€ in some way.
PlanetTagger ScreencastAdded: 7/23/10
Optengage ScreencastAdded: 7/23/10
The Nature of Social NarrativeAdded: 3/6/11