| Website | specle.net |
| Blog | blog.specle.net |
| @specletom | |
| Category | Advertising |
| Phone | +447935954520 |
| Employees | 5 |
| Founded | 2/07 |
| Description | Ad Specs in Realtime |
| Total | £330k |
| Seed, 2/07 | £180k |
| Angel, 4/09 Avonmore Developments | £150k |
Specle provides magazines and newspapers an effective way to communicate their technical ad specifications online.
The benefit to publishers is that we replace the need to prepare PDFs of their ad specs or have designers include this technical information in their media kit. We give them a way to separate their ad specs from their sales material. Publishers get a permanent URL to their ad spec online which they can simply include in - booking emails, media kit, and link to from their web site. Visitors to specle.net can also search on the front page of the site for ad specs they are looking for.
Specle greatly helps traditional advertising agencies prepare final print ads. For the first time ever, agencies now have access to an online repository of ad sizes and technical information. Previously this information has been scattered across the web in PDF files or online displayed in a myriad of different ways, and hidden in sales information. It has also been notoriously difficult to communicate technical ad specs through sales channels and media buyers back to agencies.
Specle is now the only central place in the world to find an ad spec for any publication in Belgium. We are now well on the way to doing the same in the UK.
