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General Information



Founder & CEO
Group CFO


Sukar, 4/2012


Run2Sport 2/2012


Private Equity, 2012
Tiger Global Ltd
Private Equity, 3/2014

Tags is the largest e-commerce site in the Arab world, featuring more than 400,000 products across categories such as consumer electronics, fashion, household goods, watches or perfumes. Today attracts over 23 million visits per month and is fast growing as more consumers shop online in the Arab world.

Often tagged as the “Amazon of the Middle East”, operates both as a retail site and as a marketplace for third party sellers. It offers a convenient and safe online shopping experience with online payments, option to pay cash on delivery and free returns.

Established in 2005, pioneered online shopping in the region as an auction site linked to the Arab internet portal Maktoob. When Yahoo! acquired Maktoob in August 2009, was not included in the sale and was spun off as part of Jabbar Internet Group. The site then switched to a marketplace with a fixed price model in early 2011, and then launched its retail division late 2011.

Headquartered in Dubai, UAE, caters to the needs of local markets with commercial offices in Egypt, Kingdom of Saudi Arabia and Kuwait, and a technical and development center in Jordan.

Recent Milestones

  • Dollar received $75M in Private Equity funding. (3/24/14)
    Posted 3/27/14 at 8:00am via
  • Check — South African media firm Naspers invest in (10/29/12)
    Posted 6/14/13 at 8:58am via
  • Check — launches Souq Fashion (10/15/12)
    Posted 10/28/12 at 10:22pm via
  • Handshake acquired Sukar. (4/29/12)
    Posted 10/28/12 at 10:08pm via
  • Dollar invested in Run2Sport. (2/7/12)
    Posted 10/28/12 at 10:41pm via
  • Dollar received $40M in Private Equity funding. (1/1/12)
    Posted 3/23/14 at 11:15pm via
  • Check — announces move into retail (10/1/11)
    Posted 10/28/12 at 10:22pm via
  • Check — launches operations in Kuwait (5/18/11)
    Posted 10/28/12 at 10:22pm
  • Check — ends the auction model and transitions to fixed price only transactions (1/1/11)
    Posted 10/28/12 at 10:22pm
  • Check — launches operations in Egypt (4/12/10)
    Posted 10/28/12 at 10:22pm
  • Check — Yahoo! Acquires Arab Internet Portal Maktoob, not included in the sale and spun off as part of Jabbar Internet Group (8/25/09)
    Posted 10/28/12 at 10:22pm via
  • Check — Maktoob founder launches $20 million tech firm (8/25/09)
    Posted 10/28/12 at 10:22pm via
  • Check — launches in the Kingdom of Saudi Arabia (10/3/07)
    Posted 10/28/12 at 10:22pm via
  • Check added Ronaldo Mouchawar as Founder & CEO.
    Posted 10/28/12 at 10:25pm
  • Check added Asif Keshodia as Group CFO.
    Posted 12/20/13 at 11:01am
  • Check added Wisam Daoud as CTO.
    Posted 3/24/14 at 8:24am



CNN interview of Ronaldo Mouchawar, CEO

Added: 3/28/14

Screenshots screenshot
Above: Homepage
Uploaded: 10/30/12


  1. Why Middle East E-Commerce Site Acquired Sister Site ( [edit]
  2. Arabnet - Run2Sport secures investment ( [edit]
  3. Souq raises an additional $75m from Nasper's ( [edit]
  4., Dubai-Based E-Commerce Site, Raises $75 Million ( [edit]
  5. Wamda - Souq Fashion Launches to Boost High-End Online Retail in the Arab World ( [edit]
    The National - refines its business plan ( [edit]
    Citation Needed [add]
    Citation Needed [add]
    Citation Needed [add]
    Jabbar press release ( [edit]
    Techcrunch - Yahoo! acquires Arab Internet Portal Maktoob ( [edit]
    Jabbar press release ( [edit]
    UAE’s confirms Naspers investment ( [edit]
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Last Edited 3/30/14

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