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Offices

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CEO
COO
CFO
Chief Technology Officer
Chief Product Officer
SVP Business Development
VP Media, USA
VP Planning & Strategy
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Funding

TOTAL $5.5M
FUNDING TOTAL $5.5M
Venture Round, 8/2012
Venture Round, 4/2013
MMC Ventures
Venture Round, 4/2014
MMC Ventures
$5.5M

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Somo

Somo is the largest independent global mobile marketing and advertising company with offices in London, San Francisco, Los Angeles, New York, Singapore and Berlin.

Somo offer clients mobile solutions in the following:
-Creative and custom development -Strategy and innovation -Performance marketing -Enterprise technology platforms -Advertising tools and technology

Somo was set up to help businesses take advantage of the emerging mobile advertising market. The team has a wealth of internet, advertising and mobile expertise and experience. They are independent of any planning or buying agencies, ensuring they recommend the most appropriate media for their clients. They have a team of skilled designers who create innovative products to run across the range of handsets and operating systems.

Founded by four pioneers of the mobile and internet industry, Nick Hynes, Carl Uminski, Simon Edelstyn and Dave Evans, Somo integrates throughout the full life-cycle of companies adopting the mobile medium. We currently work across many sectors with over 40 global brands including; Audi, Conde Nast, Paddy Power and Interflora.

The people at Somo come from a range of mobile and internet backgrounds having either founded or been integral to the launch of many successful businesses such as; Overture Europe (formally GoTo.com), Yahoo! Inc, Google, Telegraph Mobile, The Search Works (now Tradedoubler), and Virgin Games amongst others.

Recent Milestones

  • Dollar
    Somo received $5.5M in Venture Round funding. (4/2/14)
    Posted 4/2/14 at 12:39am via techcrunch.com
  • Check
    Somo — CARL UMINSKI AND ROSS SLEIGHT, SOMO’S CHIEF STRATEGY OFFICER, BOTH FEATURED IN THE DRUM’S MOBILE TOP 50. (8/15/13)
    Posted 8/19/13 at 5:40am via thedrum.com
  • Check
    Somo — Somo awarded in four categories for work with Audi, AirAsia Expedia and Summly. (6/14/13)
    Posted 8/8/13 at 7:13am via somoglobal.com
  • Check
    Somo — FRASER HEAVISIDE JOINS MOBILE BUSINESS FROM ZENITHOPTIMEDIA (6/10/13)
    Posted 8/8/13 at 7:13am via somoglobal.com
  • Dollar
    Somo received in Venture Round funding. (4/9/13)
    Posted 4/9/13 at 11:12pm via finsmes.com
  • Check
    Somo — Somo celebrates four years in mobile (3/26/13)
    Posted 8/8/13 at 7:13am via somoglobal.com
  • Dollar
    Somo received in Venture Round funding. (8/21/12)
    Posted 8/21/12 at 6:46pm via finsmes.com
  • Check
    Somo added STEWART HUNTER as VP Business Development. (1/1/10)
    Posted 8/24/13 at 7:07pm
  • Check
    Somo added Nick Hynes as CEO.
    Posted 5/22/11 at 12:57pm

Videos

Above:

Somo hacks Glass: Europe’s first Google Glass hack day

Added: 7/26/13
Above:

Harlem Shake - Somo’s Google Hangout Global Edition

Added: 7/26/13
Above:

Somo at SXSW

Added: 7/26/13
Above:

The Drum’s Mobile Top 50 - Carl Uminski & Ross Sleight

Added: 8/19/13

Screenshots

Somo screenshot
Above: Website
Uploaded: 8/6/12
Somo screenshot Somo screenshot Somo screenshot
Somo screenshot Somo screenshot Somo screenshot
Somo screenshot

Sources

  1. Somo Closes Multi-Million Dollar Funding (finsmes.com) [edit]
  2. Somo Raises Funding from MMC Ventures (finsmes.com) [edit]
  3. Somo Sets Out On A 37Signals Path, Secures $5.5M from MMC Ventures (techcrunch.com) [edit]
  4. Somo picks up FOUR trophies at the MOMAs Awards (somoglobal.com) [edit]
    FOUR YEARS IN MOBILE! (somoglobal.com) [edit]
    SOMO APPOINTS MANAGING DIRECTOR FOR MARKETING DIVISION (somoglobal.com) [edit]
    CARL UMINSKI, SOMO CO-FOUNDER & COO, VOTED ‘MOST INFLUENTIAL INDIVIDUAL IN MOBILE’ (thedrum.com) [edit]
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Last Edited 4/2/14

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